After Russia aggressively attacked Ukraine, European and American countries immediately resorted to the so-called nuclear bomb-level economic sanctions, kicking some Russian banks out of SWIFT, causing the Russian ruble to depreciate, and freezing the Russian central bank's large overseas assets, directly poking at the pain point of the Russian economic market.
Just entering March, Russia has received overwhelming economic and financial sanctions from countries around the world. European and American car companies have suspended the delivery of cars to Russia, and their factories in Russia have also announced to suspend production or sell their shares directly.
The governments of the United Kingdom, the United States, the European Union, and Australia are all freezing the foreign assets of the Russian central bank. Well-known American companies including Apple, Google, Ford, Harley-Davidson and Exxon Mobil have begun to condemn and use boycotts against Russia's invasion of Ukraine.
At least for now, Russia may have enough strength to persevere. When Putin sent troops to Ukraine, Russian policymakers were not caught off guard. Russia's central bank has taken Russia's pre-dawn attack in stride, promising more support in the event of Western sanctions. But if the deadlock is delayed or escalated, Russia will undoubtedly become the largest isolated island on the Eurasian continent in the face of sanctions from all sides.
Car stop delivery
Under continued pressure from investors and consumers, European car companies began a wave of boycotts, and global car and truck makers, including Switzerland's Volvo, American General Motors and Germany's Daimler Trucks, immediately began to suspend operations in Russia .
On Monday, February 28, global automakers, including U.S. automaker General Motors and Germany’s Daimler Trucks, agreed to suspend vehicle deliveries to Russia until further notice is required.
Earlier on Monday, Swedish carmaker Volvo Cars suspended shipments to the Russian market until further notice, becoming the first, but not the last, international automaker to do so, as sanctions against Moscow's invasion of Ukraine continued. .
According to industry figures, Volvo will sell around 9,000 cars in Russia in 2021. About 3 percent of the Volvo Group's sales come from Russia, where it has a factory.
The company said in a statement that the decision was made because of "potential risks associated with trading materials with Russia, including sanctions imposed by the European Union and the United States."
"Volvo Cars will not deliver any cars to the Russian market until further notice," a Volvo spokesman said.
On Monday, General Motors also said it would suspend all car exports to Russia. The Detroit company has no factories in Russia and only sells about 3,000 vehicles a year in Russia due to limited supply chain exposure.
"Our thoughts are with the people of Ukraine at this time," GM said in a statement. "The loss of life is a tragedy and our primary concern is the safety of the people in the region."
Also on Monday, Russia's Volkswagen said it would suspend car deliveries to dealers until further notice when things turned. "Deliveries will resume as soon as the impact of the sanctions imposed by the EU and the US is clarified," a Volkswagen spokesman said.
Volkswagen had previously said it would also stop production for a few days at two German plants this week after delaying making parts in Ukraine.
Daimler Trucks said it would immediately freeze its business activities in Russia, including its partnership with Russian truck maker Kamaz.
KAMAZ is a Russian manufacturer headquartered in Naberezhnye Chelny, founded in 1969, the largest truck producer in Russia and the CIS, with a factory producing 43,000 trucks a year for sale around the world. 47% owned by Russian state-owned conglomerate Rostec.
According to Handelsblatt, the Mercedes-Benz Group is also studying to divest its 15% stake in Kamaz as soon as possible. A Mercedes spokesman said commercial activity had to be reassessed in light of current events.
U.S. truck engine maker Cummins declined to discuss its relationship with Kamaz on Monday, but said it expected "some impact" on its Russian operations, without providing further details.
Ford, which owns 50 percent of the three Russian factories, has not made it clear before and has always said its main focus is the safety of its employees in the region. But late yesterday, as Russia attacked major cities in Ukraine, Ford also immediately made its position clear.
"Ford is deeply concerned about the invasion of Ukraine and its threat to peace and stability. This situation forces us to re-evaluate our operations in Russia," Ford added, adding to days of announcements from the global auto company.
Putting pressure on energy technology
Russia's largest foreign investor, energy giant BP, abruptly announced on February 27 that it would give up its 20 percent stake in state-controlled Rosneft for as much as $25 billion, the Western firm's response to Moscow The most significant move taken in the invasion of Ukraine.
Apple Inc said late on Tuesday it had stopped selling iPhones and other products in Russia, adding that it was making changes to its Maps app to protect civilians in Ukraine.
"We are deeply concerned about Russia's invasion of Ukraine and stand with all those who have suffered as a result of the violence," Apple said in a statement.
On Tuesday, users in Russia could still visit Apple's online store, but when trying to buy an iPhone, the store said the products could not be delivered.
Microsoft earlier said it would remove the mobile app of Russian state media RT from its Windows Store and ban ads on Russian state-sponsored media. Google banned RT and other Russian channels from collecting money for ads on websites, apps and YouTube videos, similar to Facebook's move.
Other restrictions have followed, with tech companies including Alphabet (Google's parent company) removing the Russian state publisher from their news and motorcycle maker Harley-Davidson suspending shipments of its bikes.
U.S. plane maker Boeing said on Monday it had suspended parts, maintenance and technical support services for Aeroflot, suspended operations at its Moscow training park and temporarily closed its office in Kyiv.
Restrictions from the West have hit Russia's economy hard, with the ruble falling by a third to an all-time low. Financial isolation is growing as shipping lines say they will not service Russian ports.
And it’s not just Russia that is hurt by the means of these sanctions. The conflict in Ukraine and the impact of its sanctions could damage the global economy, fuel inflation and disrupt supply chains.
It has been rare for so many years to see a conflict forced to an end because of sanctions. In the face of the Russian-Ukrainian crisis, the economic measures used are just like this war. After a fierce confrontation, the people who bear the heavy burden are the biggest losers.
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