At the CES2022 Consumer Electronics Show in Las Vegas on January 5, 2022, Sony’s chairman, president and CEO Kenichiro Yoshida (Kenichiro Yoshida) demonstrated a new prototype of its Vision S concept electric car, and It is officially announced that the Sony Group is launching a new division-Sony Mobility Inc (Sony Mobility Inc), which will begin commercializing its electric vehicles.

　　On the CES Sony conference booth, the company showed off the existing Sony Vision-S sedan released at CES last year. This year, the company also showcased a new model on its product line-the Sony Vision-S SUV prototype. Before showing off the prototype of the new Vision-S SUV, Yoshida said: “After showing the Vision-S (last year), we were very excited. This prompted us to further consider how to bring creativity and technology to another place, changing from one place to another. Another place of experience. This is our new Vision-S SUV. Vision-S is developed on the basis of safety, adaptability and entertainment. In creating a comfortable mobile experience, safety has always been our top priority This point has not changed when this SUV was manufactured. A total of 40 sensors are installed inside and outside the car to monitor safety conditions.

　　"In terms of adaptability, we have connectivity that allows us to build an evolving vehicle. It can also personalize the cabin for each user. Through 5G technology, high-speed and high-speed connectivity can be achieved between in-vehicle systems and the cloud. Capacity and low-latency connection. VIsion-S will also develop mobility as an entertainment space." Yoshida said. "Including game experience and audio. Through the exploration of VIsion-S and the partners who support this action, we have a better understanding of mobile."

　　CES 2022 opened in Las Vegas, USA on January 5th, Beijing time. It is understood that this CES is the largest in the automotive field. More than 185 automotive companies will make their appearances in a concentrated manner, and the new technologies of global automakers in the field of autonomous driving will be exhibited in a concentrated manner. There is no doubt that one of the biggest technological trends this year is autonomous driving.

　　According to the information previously announced by Sony, VISION-S is built on a new pure electric platform, which is compatible with a variety of models such as cars, coupes, SUVs, and MPVs; although the body length of VISION-S is only 4895mm, it is With a 3000mm wheelbase, all benefit from this platform.

　　At the same time, the VISION-S uses an electric drive system from McKenna. The front and rear axles of the new car are equipped with a motor with a maximum power of 200kW. Sony officially claims that the VISION-S’s acceleration time to 100 kilometers is only 4.8 seconds, the highest The speed reaches 240km/h. Although Sony has always emphasized that it does not intend to enter the auto manufacturing industry, it is still actively cooperating with McNay Steyr (manufacturer of Mercedes G-Class and BMW Z4) to develop pure electric vehicles, and plans to use them on public roads. Carry out new car testing on the board.

　　As we all know, Sony is a world-renowned large-scale comprehensive multinational enterprise group in Japan. It is one of the world's largest electronic product manufacturers, one of the world's three giants in the video game industry, and one of the six major Hollywood studios in the United States; simple In other words, Sony is the world leader in audiovisual, electronic games, communications products, and information technology, and the pioneer of the world's earliest portable digital products. From the electronic products used in daily life, the equipment used at work to the games played in leisure and entertainment and overseas blockbuster films, Sony has all appeared in our lives. In addition, we seem to have never seen Sony in the automotive field. The debut of Sony's new car has surprised many Sony fans and car enthusiasts, making them look forward to it.

　　In recent years, both mobile phone manufacturers and Internet companies have entered the automotive industry across borders, and "car building" has become a new trend. For the technology giants, the effort to enter the auto industry is not only to break into a new market, but to defend its precious territory. Prior to this, the business model of the automotive industry had also changed from one-time hardware sales to a full-life cycle service model with "hardware as a traffic entrance and software continuing to charge". The automotive industry has transformed from a traditional asset-heavy cyclical industry into a next-generation smart mobile terminal technology industry. Therefore, it will attract many technology companies vying to lay out and "build cars"! For the technology giants, the effort to enter the auto industry is not only to break into a new market, but to defend its precious territory. In this context, it is not surprising that technology giants have invested in autonomous driving for many years. In order to grasp the future development trend, it is not surprising that they actively devote themselves to the automotive industry.