On December 29, some media claimed that the Euler Haomao model of Great Wall Motors had provided the latest plan of "10 thousand yuan of rights and interests discounted" after experiencing the discrepancy between the chip used in the car and the publicity before. After confirmation with the relevant staff of the public relations department of the Euler brand, the first electric network was confirmed.

　　Euler will make further concessions. The "first car owner enjoys the 10,000 yuan charging right" that has attracted criticism from car owners in the previous plan will be discounted from January 2022. According to the staff member, after the ORA APP is upgraded, after the user uploads the information through the APP and passed the review, it will be dialed to the bank card number provided by the user within 7 days.

　　There are also car owners on social platforms who said that the 4S shop had called to mention this! This message was further confirmed.

　　The specific discounting process is as follows:

　　Enjoy the direct discount of 10,000 yuan charging rights for the first owner of the vehicle, and the user needs to provide: ①The first owner's ID photo ②The driving license photo ③The clear and complete VIN number (frame number) photo ④The bank account and account opening corresponding to the person who ordered the vehicle Bank and joint bank number. After the above information is true and correct, it is expected to be cashed in the bank account provided by the car owner within 7 working days.

　　Receiving path: APP upgrade (completed in January)-user uploading information-the payment will be directly transferred to the personal bank account provided by the user within 7 days after the system is approved; special matters: due to special reasons, the information of the registered person and the person who ordered the vehicle is inconsistent , Please contact the dealer for the record to redeem the rights and interests.

　　"If it is not the first person, if it is a lease or other special circumstances, the dealer can file and receive it. If the first person has been resold, neither the current person nor the first person currently exists." The related person also said.

　　Regarding the "Chip" incident of Euler Haomao, Euler emphasized once again: "Previously, in the official promotional materials of Euler Haomao, the advantages of the coffee smart platform were interpreted. The model is built based on this platform. The coffee smart platform is a growing smart cockpit system for future travel. Among them, the platform advertises the Qualcomm eight-core chip equipped with it, and is planned for the first half of 2021.

　　event review:

　　Oula Haomao car encountered a large number of complaints because when the car was launched, the official advertised that the car was equipped with high-performance Qualcomm 8155 car chip, with 8 Kryo CPU cores and 1 Adreno 640 graphics processor.

　　Actually, the mass-produced cars that are actually delivered to consumers use the Intel Atom x5a3940 processor released in 2016. Not only are they incompatible with mainstream Android applications, but their performance is also very outdated. In addition, the software that can be used on the Euler black cat, white cat and other models is not compatible with the good cats, which has a greater impact on the driving experience. Some netizens also said that even the navigation of Euler Haomao’s car will be stuck.

　　On December 9, the Great Wall official apologized again for the “exchange of cores” of Euler’s good cats and upgraded the compensation plan. The previous rights package worth 7,200 yuan (including free upgrade of Carplay, HiCar function, two-year free entertainment data package, On the basis of the lifelong warranty of the first car owner, Sanden, the whole vehicle lifetime warranty and ten thousand yuan charging rights will be added.

　　Euler makes another concession on the "chip gate": 10,000 yuan of charging rights can be discounted

　　For this compensation, many car owners do not buy it. These functions are not of much use to some car owners, the problem of car stuttering is still not solved, and the value of the rights and interests of these additional bonuses is also limited. Many car owners expressed dissatisfaction with the item "the first car owner enjoys 10,000 yuan charging rights". Some car owners said that after getting the detailed rules, they found that the conditions for enjoying the rights were very harsh.

　　The first car owner ten thousand yuan charging agreement details

　　It is worth mentioning that the good cat models that Euler exports to the UK and India are equipped with the same chip as advertised, which is the Qualcomm 8155 processor. When the "core swap" storm was exposed, Euler deleted the previous propaganda copy and refused to admit that the car was equipped with a Qualcomm processor. After CCTV called the name, he apologized and proposed a corresponding solution.

　　Editor's summary:

　　Since the Oula Haomao "replacement door" incident occurred in late November, this incident has continued to ferment in a month, which has attracted the attention of official media including CCTV. During the period, car owners also spoke out through various channels, and the Euler brand also issued three official announcements to update the solution. From the launch of the latest "first car owner's 10,000 yuan charging rights discount" program, we can indeed see the concessions made by the brand and the sincerity of communicating with users.

　　The outbreak of the "Chip Gate" incident is not only an exposure of traditional companies' shortcomings in the promotion and marketing of urban emerging users, but also a rare opportunity to become a brand that truly makes friends with users.