Some companies are born with deception, chaos and death...
At the end of last year, a “red-head document” that stopped production and suspended production once again exposed the dying Hanlong automobile to public criticism. The times have changed drastically and the mud and sand have fallen. Everyone knows that this "chess piece" that once attached to Zotye is destined to sink in the mighty revolution.
"The Downfall of Hanlong"
It’s just that, along with unpaid employees, consumers and suppliers who defend rights and debts, and large areas of abandoned factory land, Hanlong’s chicken feathers and sighs must be explained.
"A few days ago, Great Wall Motors had signed a cooperation framework agreement with the Daye City Government, just to revitalize the Hanlong Factory." People familiar with the matter informed Hanlong Motors of the final outcome: the dam collapsed, and Daye City Government had no choice but to deal with the aftermath.
If it were not for this contract, perhaps we would not talk about this little-known car company that also affects the common people. Five years ago, Zotye ushered in its peak moment, and also ushered in the last "carnival" before its fall. Those clearly visible "scars" failed to stop Zotye's ambitions. It still played its own way with capital and implemented expansion.
Hanlong Motor once again copied and pasted the Zotye model and landed in Daye, Hubei. It has become a local key new energy project. The first phase of the project has an investment of 6 billion yuan, with a total investment of tens of billions.
In the early stage, Hanlong Motors is more like Zotye Automobile’s production base or foundry, mainly producing T700 under the banner of originality and supporting engines. It is a pity that as the market accelerates downward, Zotye has never learned a lesson from the criticism of "usage doctrine".
Once the market dividend period passed, Zotye quickly fell, and a full-scale production and sales crisis was inevitable. In 2019, Zotye suffered a serious loss, and the capital chain suddenly broke. Then, it spun off Hanlong Motors, set up its own business, and tried to find a new life by starting anew.
But whether in terms of technical support or channel services, Zotye, which cannot guarantee itself, cannot provide sufficient resource support for Hanlong Motors at all. Hanlong Motors had to follow Zotye's "old road" and test the bottom line of the market by imitating successful models.
The Hanlong Kuangshi with the shell-changing T900, once it was launched, it was full of troubles, not only because of its appearance resembling a Range Rover, but also because of its worrying product quality problems.
"The fault code appeared on the day of picking up the car, and then various problems such as abnormal engine noise, gearbox not shifting, and automatic opening of the electric tailgate." space.
Within a year, Hanlong’s “deception-style” can sell hundreds of vehicles. Following the order of the red-head document that suspended production in December last year, Hanlong Motors accepted the common fate of all disadvantaged brands of this era. , No longer erupted in silence, but perished in the shuffle.
Every branch of the Zotye family bears more or less the shadow of the times, such as Zotye, Hanteng, Mahayana, and Hanlong.
The update of the public number of Zotye Automobile stopped at Lidong last year. The “Zotye series” failed to survive the winter, but the “mess” left behind had to be cleaned up.
Daye, restart
Zhongtai is waiting for reorganization, Han Teng is digested by Great Wall, Mahayana is divided by Niu Chuang and BYD. At this time, Daye, who was in desperate need of "salvation," encountered a Great Wall that was eager to expand.
For the troubled Daye automobile industry, the current predicament of Hanlong Automobile has become one of the key factors restricting the development of the local economy. It needs a leading enterprise to play a leading and exemplary role to reconstruct the entire industrial chain. And integration, so as to step by step the development of Daye automobile industry cluster back to the normal track. "The Great Wall is reliable! I finally found a takeover, and the Daye government finally fell to the ground with a big rock."
For the ambitious Great Wall Motors, in order to achieve the impressive 2025 target of 4 million vehicles, Great Wall Motors is betting on the company's fate for the next 30 years. Great Wall Motors is making a full sprint, and capacity expansion is an essential part of it.
Previously, in Jingmen, 350 kilometers away from Daye, Great Wall Motors took over the Leopard Factory. After transformation, it put into production the "phenomenon" tank 500, which successfully revitalized the factory.
However, it is precisely because of the hot orders for Tank 500, and the possibility that two pickup trucks, two MPVs, and two other tank models may be put into production in the future, the planned 120,000 production capacity of the Jingmen plant can be said to be stretched.
"The Chongqing Yongchuan base also intends to transfer some of its production to Hubei." According to relevant sources, the expansion and transfer of Great Wall's production capacity is based on Daye’s location advantage, the throughput capacity of Huangshi Port, and the entire Hubei automobile industry. Supporting capabilities.
Encouraged by the successful experience of the Cheetah’s Jingmen factory, the Daye City Government, which is struggling to find a solution to the Hanlong problem, will naturally not let go of this opportunity and go to Baoding in person, in an attempt to introduce the Great Wall’s high-quality assets as soon as possible and revitalize the long-standing idle. Hanlong's production capacity promotes the positive development of Daye's automobile industry.
It is worth noting that Great Wall Motor’s takeover of the Hanlong Automobile Factory this time is not for bankruptcy and reorganization, and this requires the local government to personally come forward. With the endorsement of the Daye City Government, Great Wall Motors will not attract unnecessary In enterprise debt disputes, one mind is involved in the transformation of the factory.
A few days ago, Great Wall Motor’s Linyi Plant, Daye Plant, Plant 1 and Plant 2 have been bidding for the weak current system renovation project, indicating that Daye Hanlong Plant has gradually "restarted." The Hanlong disappeared. Perhaps soon, the workers in the Daye factory pushed open the heavy gates, and the robotic arms were still flying up and down, seemingly never stopped.
"The Daye factory has started hiring workers at the end of November to produce tank-branded models." I don't know whether people who return to their jobs will smile bitterly when looking at the new off-line tank models.
After all, although Hanlong has left an indelible scar on the city, with the arrival of Great Wall Motors, it has also largely clarified Daye’s vehicle development ideas and directions for a long time in the future. It once seemed precarious. The revival of the automobile industry in China is no longer like a beautiful bubble, which bursts at the touch of a touch.
Looking back at the car manufacturers with mixed good and bad, after nearly two years of industrial baptism, the difference between pearls and gravel has become more and more obvious. Those are not here to build cars, but only to obtain land by building cars. Without substantial investment in technology and products, the speculative company, which has other resources and raised it high, will ultimately end up being marked with a huge red cross, implying death.
Of course, the shattered car market has never stopped the pace of shuffling. The next butcher knife still hangs above the head, always performing the most cruel rule of survival of the fittest.
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