On February 23, Bloomberg cited sources familiar with the matter as saying that Tesla is hiring more employees to join its PR team in China. According to people familiar with the matter, the new employees will work in Shanghai and Beijing, and at least four people have joined the team recently.

          On this news, Yiou asked Tesla China, but was not directly denied by the other party.

         This runs counter to the public relations strategy of Tesla's US headquarters. On October 6, 2020, Tesla confirmed that it had disbanded the core public relations team at the US headquarters, and only retained departmental public relations managers in Europe and Asia.

        Insiders speculate that Tesla's expansion of its public relations team in the Chinese market is to prevent a series of public relations errors in the Chinese market before.

          On January 30, a Tesla user reported that he had purchased a Tesla model 3 that was only 6 days old and charged it on the official Tesla Super Charging Pile. After a sudden power failure, it could not start and the windows could not be closed. In the reply given by Tesla, the cause of the failure was passed to the State Grid, and was dissatisfied and "returned" by the other party, and finally had to apologize twice.

         In addition, although the sales of Tesla models in China have been increasing, product quality problems have also frequently appeared.

         On February 8, the General Administration of Market Supervision and Administration issued an announcement stating that it had recently communicated with the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Transport and the Fire Rescue Bureau of the Ministry of Emergency Management on the abnormal acceleration, battery fires, and battery fires reported by consumers. Tesla has been jointly interviewed on issues such as remote vehicle upgrades (OTA), requiring it to strictly abide by Chinese laws and regulations, strengthen internal management, implement corporate responsibility for quality and safety, effectively maintain social public safety, and effectively protect the legitimate rights and interests of consumers.

        The situation that Tesla faces in China today is very similar to that of Samsung's mobile phones back then. Since 2013, Samsung's mobile phones have dominated the Chinese smartphone market, with a market share of 35.5%, forming a rivalry with Apple's mobile phones.

       However, since the Samsung Note7 spontaneous combustion incident was exposed, the sales of Samsung mobile phones have begun to decline. As of 2020, Samsung's mobile phone market share in China has been less than 1%.