Halfway through 2026, China’s new energy vehicle market has fully entered an era of saturated competition. The marginal returns of years-long price wars have continued to diminish, dragging the industry profit margin to a decade-low level and pushing over 70% of dealerships into losses. The extensive internal competition model of "boosting sales through price cuts" has reached a dead end. The industry has officially bid farewell to disorderly low-price rivalry and ushered in a brand-new value competition era driven by solid technology, systematic strength and superior product competitiveness.
At a time when the entire industry is mired in homogeneous involution and inefficient cutthroat competition, Qijing, an all-new brand jointly built by GAC Group and Huawei Yangwang, made its official debut. It is widely acknowledged that the market is never short of new automotive brands, but desperately needs reformers who can break free from blind imitation and reshape industry rules. While most carmakers indulge in price confrontation and profit-driven speculation, Qijing emerges with a core mission to revitalize China’s automotive industry. It aims to end the industry’s long-standing misconception of prioritizing cost performance over core value through technological innovation and value restructuring.
After nearly two decades of development, China’s automotive industry has completed primitive accumulation from the basic "four wheels and two seats" manufacturing model to large-scale mass production, and stabilized its layout in new energy transformation through years of industry reshuffling. Today, the rise of China’s automotive sector is no longer a hypothetical proposition, yet fundamental industrial pain points persist. Many brands rely on imitation and blind market chasing, lack core technologies and long-term strategic planning, and remain mere followers in the industry.
The rise of China’s automotive industry hinges on independent definition, not blind imitation. This is the original aspiration behind Huawei and GAC’s launch of the Qijing brand series. Instead of taking shortcuts by following industry trends, Qijing rebuilds product standards with cutting-edge technologies, leads industrial trends with forward-looking vision, and blazes a high-quality development path for China’s automotive industry.
From the launch of its first model GT7 to the unveiling of its second model GX7, Qijing’s dual-product matrix has not only established the brand’s core product framework but also clarified the new direction of value upgrading for China’s automotive industry. It represents a fundamental shift from passive cost-performance competition to active high-end value definition, and from reliance on external technologies to mastery of full-stack core capabilities. Empowered by GAC’s profound manufacturing heritage and Huawei’s intelligent technology, Qijing helps China’s automotive industry break free from technological constraints and internal friction, driving in-depth industrial transformation through long-term-oriented innovation.
Qijing’s launch is by no means a short-term marketing gimmick, but a strategic layout rooted in industrial trends and long-term industrial development. Unlike the short-sighted approach of most brands that chase market hotspots and launch products randomly, Qijing rebuilds automotive development logic at the fundamental level. With standardized, systematic and long-term product thinking, it provides a practical and sustainable solution for China’s auto industry trapped in transformation dilemmas. Followers compete for existing stock market, while definers create incremental growth. This is the core confidence that enables Qijing to transcend industry cycles and escape homogeneous price war involution.
01 Product Foundation: Rejecting Configuration Gimmicks, Restructuring Industry Standards with Full Standard High-End Specs
Industry data vividly illustrates the current transformation predicament. According to data from the China Passenger Car Association (CPCA), the sales profit margin of domestic automakers reached merely 3.4% in the first five months of 2026, with mounting industrial profit pressure. Even the continuous introduction of favorable policies including vehicle purchase subsidies and auto-rural revitalization programs indirectly reflects the market’s saturated competition and sluggish growth. The root cause lies in most brands’ lack of long-term product planning. They blindly chase popular market segments, iterate products arbitrarily, and suffer from inconsistent model standards and confused positioning, failing to build stable brand recognition and falling into a vicious cycle of "fierce competition leading to losses, and losses fueling more fierce competition".
Amid such industry chaos, Qijing breaks free from inherent industry conventions. Embracing the bold stance that "Huawei’s standards set the industry ceiling", it puts an end to the prevalent industry gimmicks of tiered configurations and misleading marketing. The confidence demonstrated by Jin Yuzhi, Senior Vice President of Huawei and CEO of Huawei Yangwang, terminates the extensive industry practice of relying on top-end trims to support product grade and marketing stories to build brand premium. It redefines consumers’ perception of intelligent new energy vehicles through consistent high-end product definition across all trims.
As Qijing’s pioneering model, the GT7 ventures into the niche intelligent shooting brake segment yet targets core pain points in the mainstream 200,000–300,000 RMB market, rewriting the rules of competition for this segment. While most competing models feature tiered configurations in intelligence, chassis and battery systems, reserving core hardware only for top-end versions and adopting segmented battery supply chains as industry norms, the Qijing GT7 completely abandons such gimmicks. Its entry-level standard version priced at 209,900 RMB delivers full high-end specs with zero downgrades.
In terms of intelligence, the GT7 is factory-equipped with the full hardware suite of Huawei Qiankun ADS 5 Pro intelligent driving system and Hongmeng Cockpit 5 across all trims. It comes standard with 36 high-performance sensors and an 896-line dual-optical path imaging LiDAR, building a full-link redundant L3-level architecture to reserve sufficient hardware space for long-term intelligent iteration. For the chassis, built on Huawei Qiankun Chitu native platform, it adopts a front double wishbone and rear multi-link suspension setup, paired with standard dual-chamber air suspension and continuous damping control, delivering million-level driving control experience. In terms of the three-core electric system, it exclusively adopts CATL batteries across all trims with unified supply chain quality, eliminating quality discrepancies between different versions. Furthermore, all models are equipped with a unified 800V high-voltage platform, with identical exterior design, comfort and electronic control configurations, truly achieving high-end entry specs with no weak points across the entire lineup.
Adhering to the "Three Million" ultimate standards covering intelligence, driving control and design, the GT7 creates a flawless, evolvable and high-quality intelligent luxury shooting brake, standing out from homogeneous utilitarian vehicles in the market. For Qijing, product R&D never prioritizes short-term iteration speed. Instead, it focuses on long-term user demands and forward-looking technological trends, delivering an endlessly evolvable intelligent travel platform rather than disposable fast-moving consumer goods.
Following this long-term product philosophy, the newly unveiled Qijing GX7 enters the highly competitive mainstream large five-seater SUV red ocean market and achieves differentiated value breakthrough. Breaking the inherent stereotype of traditional SUVs as boxy and incompatible in sportiness and space, the GX7 adopts a 60% golden axle-to-length ratio to deliver a sleek dynamic body, paired with an over 3-meter ultra-long wheelbase that balances athletic styling and spacious interior space. Its industry-first 20-second one-click automatic bed conversion function reshapes in-car rest experience, fully covering diverse high-frequency usage scenarios including self-driving tours, daily family commutes and long-distance travel.
The GT7 establishes benchmark standards in the niche shooting brake segment, while the GX7 expands brand influence and popularizes high-end value in the mainstream SUV market. The two models form a coherent, unified and logical product value system exclusive to Qijing. While the majority of the industry indulges in superficial configuration involution centered on in-car screens, refrigerators and sofas, Qijing focuses on core value upgrades including intelligent iteration, driving control quality and spatial aesthetics, presenting the optimal solution for the high-quality development of China’s automotive industry.
02 Systematic Core Strength: Dual-Base Deep Integration, Leading Industrial Upgrading with Long-Termism
After multiple rounds of industrial reshuffling, the era of extensive competition in China’s new energy vehicle industry has drawn to a close. Future industrial competition no longer lies in single-point configuration advantages, but in the comprehensive strength of systematic capability, long-term strategy and technological heritage. Short-term low-price involution only overdrafts brand sustainability. Only brands rooted in fundamental technologies, supported by systematic collaboration and adhering to long-termism can transcend industrial cycles and become core drivers of industrial upgrading.
Distinct from the technological lag of traditional joint-venture brands and the systematic deficiencies of emerging new-energy brands, Qijing blazes a unique third development path: in-depth integration of GAC’s mature manufacturing heritage and Huawei’s full-stack intelligent technology. Different from the superficial supplier cooperation prevalent in the industry, GAC and Huawei Yangwang adopt in-depth collaborative models including co-located offices and two-way embedding of IPD and IPMS processes. They fully align technologies, processes and standards from the R&D source, ensuring Qijing’s high-end intelligent experience is derived from native integrated vehicle performance rather than simple parameter stacking.
This in-depth systematic collaborative advantage is fully embodied by the Qijing GT7. Most current brands rely on third-party supplier intelligent solutions, resulting in insufficient hardware redundancy and weak iteration capabilities, as well as the prevalent dilemma of "becoming outdated after facelift iteration", which seriously erodes user trust. In contrast, Qijing adheres to the philosophy of "independent R&D and forward-looking fundamental architecture". Upholding Huawei’s technological confidence of "the developer shall be the first to test its own products", it defines hardware standards based on top-tier L3-level intelligent driving architecture, equipping all models with fully redundant intelligent hardware to support long-term OTA evolution and completely resolve the industry’s pain points of discontinuous intelligent iteration and rapid product obsolescence.
More commendably, Qijing upholds the long-term principle of zero technical hierarchy and zero standard differentiation. The complete high-end intelligent, chassis and three-core electric system architecture established by the GT7 is fully transplanted to the GX7. Whether for shooting brake vehicles or mainstream SUVs, all users can access consistent high-end intelligent experience, vehicle quality and iterative capabilities. The brand refuses differentiated configuration downgrades across segments or hierarchical user treatment, adhering firmly to the bottom line of high-end brands.
Looking ahead, Qijing has released a full-category product plan covering up to 2028, targeting all mainstream high-end market segments and continuously delivering unified, stable and advanced value standards. This phased and coherent product strategy fundamentally differentiates Qijing from opportunistic brands that chase short-term traffic and launch products arbitrarily. It enables continuous accumulation of brand assets and stable development amid successive price wars and technological iterations.
Meanwhile, Qijing is deeply anchored in Guangzhou’s intelligent manufacturing industrial advantages. Backed by GAC’s decades of experience in vehicle R&D, manufacturing and quality control, together with Huawei’s full-stack intelligent technology accumulation, it achieves two-way empowerment of industrial heritage and cutting-edge technology. This rare model of government-enterprise coordination and industrial linkage provides solid endorsement for the brand and sets a benchmark for the transformation and upgrading of China’s automotive industry.
Conclusion
The current automotive market is full of uncertainties, yet brimming with new opportunities. The era of industrial chaos and low-price involution is drawing to an end, giving way to a value-driven era defined by technology-led value, system-supported sustainability and long-term-oriented development.
Qijing’s breakthrough is more than the rise of a single brand; it epitomizes the transformation of China’s automotive industry from blind imitation to independent definition, and from extensive involution to high-end competition. Rejecting short-term traffic gains and impetuous industrial trends, Qijing achieves breakthroughs through cutting-edge technology, consolidates strength via systematic capabilities, and secures long-term development with persistent dedication. Moving forward, anchored in core value, Qijing will continue to reshape industry standards, lead industrial upgrading, and facilitate China’s automotive industry to achieve a historic leap from "scale expansion" to "quality empowerment" in the global market.
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