On the day of the pre-sale of the new generation Xiaomi SU7, Shangjie released a Z7 preheating poster with the caption "More Anticipated than the New Generation". It has to be said that Shangjie was also straightforward. The opponent's ID number was reported in half directly, and the concentration of gunpowder flavor soared to the top of the table. Just today, Shangjie Z7 released a new official image. The car is unfamiliar, but the design is familiar.

From the perspective of promotional rhythm and product design, every arrow shot by Shangjie Z7 seems to target Xiaomi SU7. It is not difficult to predict that in 2026, Shangjie Z7 and Xiaomi SU7 will inevitably engage in a fierce battle between their teeth and flesh. Interestingly, for the Xiaomi SU7, it is particularly important to deal with the pressure from Chinese pure electric sedans in 2026. In addition to the Shangjie Z7, there are also Qijing's hunting coupe and the Zhijie S7. In the Three Kingdoms, there is the "Hulao Pass Three Heroes Battle against Lu Bu", which has written books and histories on the new energy market in Japan, and can also write a review of the "Pure Electric Sedan Three Hua Hunting Xiaomi". The show is indeed lively, but the excitement is only superficial. Behind this lies a deeper question - pure electric cars priced over 200000 yuan are actually lacking. Where is their way out?

Who looks the best?

Let's first take a look at the design of Shangjie Z7. The Shangjie Z7 incorporates the design language of the Hongmeng Zhixing family, with star shaped elements used to embellish the front and rear headlights.

However, it is surprising that the overall design of the headlights of the Shangjie Z7 actually continues the design characteristics of the H5, but this design on the Z7 actually clashes with the Porsche Taycan. In addition, the Shangjie Z7 also features popular design elements such as laser radar, small blue lights, and frameless rearview mirrors.

Overall, the Shangjie Z7 adopts a design style of long front end, wide body, and large sloping back. It is worth noting that the rear bumper of the Shangjie Z7 is quite prominent, and it does not look like other new energy vehicles. As soon as it is hit, a very ugly pit will be created on the tailgate.

It is obvious that the design styles of the Shangjie Z7 and Xiaomi SU7 are quite similar overall, and both of them inevitably evoke associations with Porsche. The hunting coupe of Qijing currently only has some disguised cars and a side rendering exposed, which looks somewhat similar to the design elements of Shangjie Z7. The official said that the hunting coupe of Qijing is a "new form" and "leading generation", which looks quite competitive with the Xiaomi SU7.

Before sufficient information is disclosed, it is also difficult for us to guess the design features of Qijing at will. But the official has said 'new form', and we can also look forward to the design of Qijing. Compared to other pure electric sedans in the Chinese market, the design of the Zhijie S7, despite mixed reviews, has a high degree of originality, especially in terms of its distinctive lighting system.

Leaving aside the unfinished Qidian, which one do you think is better, the Shangjie Z7, the Zhijie S7, or the Xiaomi SU7? So far, there has not been a combination of original design and best-selling models that have received unanimous praise for domestic pure electric sedans priced over 200000 yuan. The design of NIO ET5 has received many positive reviews, but unfortunately its sales have been mediocre. The sales of Xiaomi SU7 are explosive, but its design has always been controversial. As for the Shangjie Z7, along with the controversy over "paying tribute" to Porsche, taking the step of original design well may also be difficult for the Shangjie Z7.

What is the difference?

With a budget of 200000 to 300000 yuan, friends who are planning to buy a pure electric sedan this year are likely to miss out on four models: Xiaomi SU7, Shangjie Z7, Zhijie S7, and Qijing's hunting coupe. These four cars have significant similarities. They all emphasize chassis handling and cool design, and in terms of space, range, three batteries, safety, etc., they are all in 2026. These four cars must have played back and forth with each other.

In addition, Xiaomi and Huawei have strong ecological capabilities based on mobile phones, wearable devices, smart homes, and other aspects. It is believed that the intelligent ecology of these four cars will also be very rich. At present, the first obvious difference we can see about these four cars is their design. The design style of the Zhijie S7 has significant differences from the other three models, appearing more rounded and stable. The other three models appear more streamlined, energetic, and dynamic, while the Xiaomi SU7 and the Shangjie Z7 can also find some "stylish" designs on the body.

Due to its hunting themed coupe design, the rear headroom and cargo space in the trunk of the Qijing should be more spacious. There will also be significant differences in intelligence, as the Shangjie Z7, Zhijie S7, and Qijing's hunting coupe all have Huawei's intelligent driving and intelligent cockpit. In terms of intelligent driving, Xiaomi is currently in a state of accelerating catch-up. At the same time, Qijing has announced that it will embed the technical architecture of high-speed L3. If you want to use L3 earlier, Qijing is even more worth waiting for.

In terms of price, Xiaomi SU7 has already made its debut, with a pre-sale price starting at 229900 yuan. According to current practice, the official selling price is often cheaper than the pre-sale price. However, Lei Jun stated in a live broadcast on the night of the new generation SU7 pre-sale that due to the sharp increase in raw material costs and other reasons, Xiaomi really does not have the ability to increase the quantity without increasing the price. As a result, more price suspense came to the other three cars. The hunting coupe of Shangjie Z7 and Qijing are both considered as the brand's opening works, and their product strength and price will definitely be directly in place. Especially Shangjie, its positioning itself is not that high, and the price manipulation space is also greater.

Under the pressure of the development of the Zhijie brand, if S7 is updated again this year, it is highly likely that it will continue to offer more attractive upgrades and price benefits. Overall, the Xiaomi SU7, Shangjie Z7, Zhijie S7, and Qijing's hunting coupe have not yet shown any particularly distinct product or personality differences among them, at least so far. But let's still have some good expectations, hoping that these four cars will not enter into a naked price and configuration battle again in the end.

In the last few years of the booming development of the new energy vehicle market, SUVs have always played a leading role, Model Y、 The emergence of popular SUVs such as the Ideal ONE, Wenjie M7/9, and NIO's third-generation ES8 is one after another. In contrast, the new energy sedan market is indeed quiet, especially in the market of over 200000 yuan, where both extended range and pure electric vehicles are lackluster. The Tesla Model 3 is an evergreen tree that has been surrounded and beaten up, but has never been knocked down. It sold nearly 28000 units last month. In the domestic car camp, the first generation P7, which helped Xiaopeng win the New Power Sales Championship, had a brief glory, but unfortunately, the all-new P7 has not regained its former vigor and vitality;

When the first generation NIO ET5 was launched, the order volume took off directly, but unfortunately, after being overwhelmed by production capacity, it never got up much again; Jike 007 has loud thunder and small raindrops; The Zhijie S7 frequently undergoes upgrades and updates, and even with Huawei, it always fails to sell. Two years ago, the most popular pure electric sedans priced at over 200000 yuan were the Tesla Model 3 and Xiaomi SU7; Two years have passed, yet there are still only these two. Compared to the highly homogeneous internal competition around price and configuration, in 2026, a new beginning, domestic brands may also need to consider the future of pure electric cars.