In a few days, 2025 will become history. At such moments, platforms and brands always stop to look back and reflect. It may be difficult to determine whether 2025 marks a turning point in this economic cycle, but what is certain is that it has become a year of profound cognitive reshaping for many enterprises and individuals. Everyone recognizes that 'involution' cannot lead to a long-term future, and passive follow-up is difficult to break through growth bottlenecks. So, his gaze turned to a broader horizon; Kinetic energy is switching to a more three-dimensional dimension; New species, new ecology, and new thinking are also continuously accelerating their emergence.

From the explosive development of AI, to the high-quality ecological expansion of Chinese enterprises, to the rapid rise of emotional consumption... In an era of seemingly scarce opportunities, new growth stories are constantly emerging. Based on this, on the occasion of welcoming the new year at the end of the year, Jinghong Kinetic Energy held its first "Heart Roars the World, Intelligence Leads the New Journey" mental communication conference in Shanghai, working together with dozens of media outlets to explore future oriented marketing solutions. As the full scene intelligent marketing platform of Hongmeng Ecology, Jinghong Kinetic Energy is driven by both data science and full scene AI to promote marketing from "traffic competition" to "scene deep cultivation", helping brands truly regain the "initiative" in the market.  

In short, the "all scenario marketing" driven by data intelligence can help brands take the initiative, which can be summarized into four aspects: ① "Prophet" insights driven by data science (initiative in marketing decisions); ② Intelligent 'first hand' outreach (initiative at the execution level); ③ Immersive scenario based "initiative" to seize the opportunity (proactivity in reaching the scene) ④ User centered full journey companionship (proactivity in marketing relationships).

Data driven 'Prophet' Insights

The biggest pain point of traditional digital marketing is the inability to see clearly. Data silos abound, and brands often see fragments of user behavior on a single app or device, like a blind man touching an elephant, making it difficult to piece together a three-dimensional user image.

The "prophetic" insight of Whale Red's kinetic energy aims to completely break this limitation. Its core lies in the ability to connect a Huawei account to devices in all scenarios. Relying on Huawei's "1+8+N" full scenario hardware ecosystem and unified account system, Jinghong Kinetic Energy, while strictly adhering to privacy protection, helps brands systematically understand users' interactions with mobile phones PC、 The demand for touchpoints on multiple terminals such as smart screens, watches, tablets, etc. This means that brands will no longer see static "behavioral snapshots", but rather a "life stream" of users waking up from their watches in the morning, listening to news on their phones during commuting, ordering meals on their phones during lunchtime, and watching movies on smart screens at night.

On this basis, Jinghong Kinetic Energy innovatively integrates users' cross platform behavior preferences through data science products such as "Jinghong Wanxiang", linking users' dispersed behaviors in different scenarios into clear and three-dimensional panoramic portraits. This enables brands to dynamically replicate consumers' decision-making journeys, accurately capturing every "signal" from interest germination to purchasing decisions, and providing scientific basis for a truly global strategy.

How to execute with full scene insight? The traditional approach relies on marketing teams manually combining media, allocating budgets, and optimizing bids based on experience, which is a complex and slow response process. Jinghong Kinetic Energy's "first mover" approach, with "AI Agent" as the core, has achieved a paradigm revolution from "human driven tools" to "AI driven decision-making".

The "AI Agent" deeply integrates data science and advertising capabilities, building three core engines of "intelligent insight, intelligent decision-making, and intelligent advertising". Brand owners do not need to be proficient in complex advertising techniques, they only need natural language to describe marketing goals to AI agents, such as "hoping to reach new middle-class mothers with parenting needs in first tier cities and enhance awareness of high-end milk powder brands". Agents can automatically understand intentions, based on full scenario data insights, plan efficient media combinations and budget allocation strategies in real time, and push matching content at appropriate times (such as home relaxation periods after work) and on appropriate devices (such as home smart screens or mothers' personal phones). This significantly shortens the link from strategy to execution, allowing marketing activities to respond agilely to users' real-time changing intentions and scenarios.   

In an era of extreme attention scarcity, simply reaching out to users is not enough. The key lies in being able to "seize the opportunity" when users are most focused and receptive to information. The "all scenario marketing" strategy of Jinghong Kinetic Energy is not to "compete" for existing attention in the red ocean, but to "create" high-value incremental communication scenarios based on ecological advantages.

For example, targeting 5 million high-frequency business travel users per month, Jinghong Kinetic Energy has created a "no internet zone" to achieve content preloading through intention perception, accurately reaching brand information before boarding, and monopolizing highly focused travel time periods for users; Similarly, the "advantage" is also reflected in the deep reconstruction of family scenes. By establishing a mapping relationship between personal HUAWEI ID and family ID, Jinghong Kinetic Energy has launched the "Family Reach" cross screen marketing plan. Brands can conduct strong exposure on the smart screen in the living room through "big screen seeding", and then search, interact, and convert on personal mobile phones to form an efficient marketing loop. The cooperation case with outdoor brand Salomon shows that this cross screen joint investment has increased the click through rate of information flow advertising by 42%. This proves that by creatively entering into users' life scenarios, brands can obtain deep communication opportunities far beyond conventional advertising spaces.

The ultimate goal of "all scenario marketing" is to reconstruct the relationship between the brand and users, transforming from a "counterparty" pursuing single conversion to a "life partner" providing long-term value. Jinghong Kinetic Energy integrates brand communication into the entire lifecycle of users through AI and ecological service capabilities. Imagine a travel app where users can check hotels on their mobile phones, receive reminders on their watches, and make reservations on their tablets. This smooth experience makes it impossible for users to stop.

The deeper 'accompaniment' is reflected in the relationship with Xiaoyi. For brands, Xiaoyi is more like a "super partner" who deeply understands users. Based on its intention framework ability, it accurately understands users' intentions, actively responds to potential needs, and matches corresponding brand services. For example, when a user says to Xiaoyi, 'I want to make a low calorie and fat reducing meal,' Xiaoyi can immediately recommend relevant ingredients. At this point, the brand provides instant and precise solutions, naturally completing mental implantation and transformation in "accompaniment".

ending

Facing 2026, the uncertainty of growth still exists, but what is certain is that the path of relying solely on traffic games has become increasingly narrow. Jinghong Kinetic Energy, with its unique ecological niche and continuously deepening "all scenario marketing" system, provides the brand with a deterministic growth path that returns to people-oriented and scenario centered. This is not just an iteration of marketing tools, but also a business evolution about how to rebuild trust and deep symbiosis with consumers in this fragmented era.