At the end of September, the super typhoon "Kajiki" swept across the South China Sea. As a result, the HarmonyOS Smart Mobility Autumn New Product Launch Event originally scheduled to be held in Shenzhen on the evening of September 23 had to be moved online despite everything being ready. The launch event itself was not complicated, and the three cars each had their own strengths.

The Shangjie H5 in the 150,000-yuan price range is the Hongmeng Smart Mobility model with the lowest price so far and the star of the press conference. The all-new Wenjie M7 has become a hit in the currently most popular 300,000-yuan price range and is the long-awaited updated model. The Wenjie M9, positioned as a luxury flagship, has launched a new car color called "Silver Realm Purple". In the price range above 500,000 yuan, it offers elegance in addition to a business - oriented style. A single press conference covers three target price ranges. For the Chinese automobile market, Hongmeng Smart Mobility can be regarded as a "typhoon".

01

Shangjie H5: A sharp tool to penetrate the mainstream market directly.

It should be said that since its debut, the Shangjie H5 has been a hit model targeting the mainstream market. Before its launch, the number of small orders (pre - orders) for the Shangjie H5 had already exceeded an astonishing 160,000 units, among which the Max version accounted for 75%. After the official launch of the vehicle model, the Shangjie H5 received 10,000 large orders (final orders) within just one hour. It can be seen that the starting price of 159,800 yuan is indeed extremely attractive to consumers.

It wasn't until the launch of the Shangjie H5 that HarmonyOS Smart Mobility truly extended its reach into the RMB 150,000 - 200,000 price range. The top - down product strategy, combined with the technological support of HarmonyOS Smart Mobility, made the strong sales of the Shangjie H5 a natural outcome. With the joint efforts of Huawei and SAIC, the emergence of the Shangjie H5 also has a transformative significance for the "dumbbell - shaped" structure of China's new - energy vehicle market. The Shangjie H5 seems to have no weak points. It has a reasonable price, combines intelligence and cost - effectiveness, and has the appealing power of a contemporary Chinese self - owned brand that can rally a large number of consumers. It appears to have the potential to become an epoch - making model in the Chinese automotive industry. The Shangjie H5 is deeply "Huawei - influenced": All models in the series are standard - equipped with the HarmonyOS cockpit and are equipped with Huawei's Kunpeng Intelligent Driving ADS 4. It has a sensor matrix consisting of one Huawei 192 - line lidar, three 4D millimeter - wave radars, and twelve ultrasonic radars, enabling point - to - point driving assistance and valet parking. It comes standard with high - speed NCA and supports urban intelligent driving pilot assistance, achieving the only full - scenario connectivity in its class.

The Shangjie H5 also comes with the HUAWEI XMC Digital Chassis Engine, the HUAWEI IDVP Electrical and Electronic Architecture, and the Knock - Knock power - operated and self - ejecting front trunk. The extended - range models are equipped with the Snowy Owl Intelligent Extended - Range System. Huawei has really put a lot of effort into this car. In addition, the larger interior space, more reliable active and passive safety features, and excellent energy - consumption performance are all selling points of this car. There are also up to six car colors to choose from. All of these seem to be taken for granted, but they are actually the result of the combination of Huawei's powerful system capabilities and SAIC's strong manufacturing capabilities. In the price range of 150,000 - 200,000 yuan, the Shangjie H5 doesn't just carry the superficial positioning of "the first car for young people". Instead, it can cover more scenarios, from a young person's refined single life to a family's happy moments.

This in - depth integration combines Huawei's understanding of technology and products with SAIC's sense of quality and manufacturing experience. The deep - seated integration between the two sides gives the Shangjie H5 the greatest confidence to become a hit product. For consumers, being able to purchase a smart cockpit and intelligent driving system that are the same as those in the Wenjie M9 for less than 200,000 yuan makes the traditional "cost - effectiveness" logic seem "vulnerable" at this moment. This wave of intelligent transformation will bring more surprises to the Chinese automotive industry.

02

AITO M7 and M9: Continue to Consolidate the Strategic High - ground

From a product layout perspective, the Shangjie H5 is an inevitable "volume-selling" model. Even though it's an established fact that the competition in the 150,000 - 200,000 yuan price range is fierce and the profit margins are low, Hongmeng Zhixing still wants to enter this "red ocean" with Huawei's intelligent technologies. However, at the same time, Hongmeng Zhixing won't neglect its existing hit models. The all-new Wenjie M7 comes with two seating layouts: a five - seat version and a six - seat version. The extended - range version is priced from 279,800 yuan to 359,800 yuan, and the pure - electric version is priced from 319,800 yuan to 379,800 yuan.

There is no doubt that the hit status of the AITO M7 in the same price range will still not be significantly impacted. At the press conference, Yu Chengdong officially announced that since the pre - sale of the AITO M7 started 19 days ago, the number of small - orders has exceeded 230,000. The number of large - orders also exceeded 10,000 within 5 minutes and over 30,000 within 1 hour. In response to the increasingly popular demand for large six - seat SUVs nowadays, the AITO M7 also has multiple upgrades. Its wheelbase has increased by 210 mm compared with the current model, and the body size reaches 5080x1999x1780 mm, with better space performance.

 Meanwhile, all models of the Wenjie M7 come standard with a number of hardcore configurations, such as the co - pilot quasi-zero-gravity seat, a 10.25-inch co - pilot screen, a head-up display system, Nappa leather for the first and second rows, the Huawei Tuling platform, the Huawei Jujing battery platform, HUAWEI ADS full-dimensional fusion perception, motion sickness relief 2.0, and the high - end version of HUAWEI Kunpeng Intelligent Driving ADS 4 is also standard across the entire range. The continuous strong sales of the Wenjie M7 are reflected in the production capacity planning. Huawei has planned a monthly peak production capacity of over 30,000 units for the Wenjie M7, striving to achieve fast and accurate deliveries and get this "national SUV" into the hands of users more quickly.

At the press conference, there were also updates to the flagship Wenjie M9. The newly launched "Silver Mirror Purple" car color is elegantly appealing. Meanwhile, there are more than 50 full - scale upgraded features. The starting price is 559,800 yuan, making it the spokesperson for the technology and quality of the current flagship SUV in the Wenjie vehicle lineup. Now, with Hongmeng Intelligent Mobility reaching new heights in terms of technology and brand, it is still defined by this "technology flagship" in the 500,000 - yuan class.

Summary: Full-scale push for product upgrade

If we put the three products on the same layout and re - examine them, we can clearly read the strategic intention of HarmonyOS Smart Mobility: they achieved full coverage from high - end flagships to the mainstream market at an autumn press conference, forming a "group army" capable of launching a general offensive against the market.

In addition, Hongmeng Auto also has models like the Xiangjie S9/S9T and the Wenjie M8 to "fill in the gaps". So far, Hongmeng Auto has completed the full price - range coverage from 150,000 yuan to over 500,000 yuan. From this moment on, Hongmeng Auto is no longer just a "disruptor" in the high - end market, but has become an "army group" capable of launching an all - out offensive across the entire market. Entangling with new - force brands and traditional luxury brands is no longer the goal. What they need is to truly break through the encirclement and single - handedly change the Chinese automotive market.

 It is foreseeable that Huawei's "circle of friends" will further expand. And the brands that choose to continue to "go it alone" will face unprecedented pressure.