Recently, after the launch of Xiaomi YU7, it received 200000 orders in 3 minutes, nearly 290000 orders in 1 hour, and 240000 locked orders in less than 24 hours. This series of numbers continues to shock the nerves of people inside and outside the circle, and some even exclaim that Xiaomi's car making has made history.

Countless people are lamenting and sighing, 'Teaching a lesson to the automotive industry', 'The sadness of the entire automotive industry', 'In just a few years, Xiaomi has left all the pioneers looking for teeth everywhere', 'Like mobile phones, the pattern of only three or five car companies will soon come'

From various levels of feedback, the positive feedback on the Xiaomi YU7 is significantly greater than the negative feedback, except for those that have been converted by Xianyu scalpers and have a delivery cycle of over a year.

Why can Xiaomi achieve this state? There are many analysis articles about this, whether it's branding, marketing, or products, all of which are correct. But in my opinion, there are two main factors that have driven Xiaomi YU7 to achieve such success. The first is Lei Jun. According to the previous research report, 95% of the people who bought Xiaomi cars said that Lei Jun's personal charm has a positive factor in promoting the purchase. Of course, there is also a smart business operation concept behind this, including the promotion of refined marketing.

The second is to rely on the opportunities provided by China's new energy industry chain, technological accumulation, and talent cultivation. Without the groundwork of so many pioneers, Xiaomi Auto would not be where it is today, and this has become the most direct manifestation of product strength. For example, CATL's battery capabilities, a group of excellent R&D and quality teams represented by Hu Zhengnan, former director of Geely Research Institute, have controlled the basic quality of products, and so on.

In short, from the results, Xiaomi's speed is indeed faster than expected, and its tactics and gameplay in the automotive industry far exceed many people's imagination, including the judgment of Xiaomi's final sales performance. To be honest, many times it has already surpassed the perception of the automotive industry.

However, what the author still wants to say is that even if Xiaomi continues to sell well, rationally speaking, the car industry does not need to be pessimistic.

On the one hand, Xiaomi alone cannot dominate the 30 million level automotive consumer market in China. Even if Xiaomi has many product and model plans in the future, they will eventually walk on the same PK track as current models and gradually become commonplace both inside and outside the industry. Different brands and car companies can still follow their own paths and explore more suitable ways of living.

Secondly, the current order numbers are just the beginning. The subsequent production, delivery, user use and experience, long-term service and quality assurance, and whether a group of users will continue to become Xiaomi car users after iterative upgrades can be said to be a very long process. We have reason to believe that if the initial adjustment is too high, it will put even greater pressure on Xiaomi. The SU7 has already verified this, after all, any amplification of top tier public opinion will cause huge damage to the brand. At present, the feedback from many netizens about the unauthorized configuration changes of Xiaomi YU7 has triggered a new round of public opinion fermentation, and the subsequent impact on Xiaomi still needs to be seen.

The third aspect is that Xiaomi's emergence is also equivalent to the next catfish after Tesla, which will be a profound stimulus to the entire new energy industry. The most essential thing for Chinese enterprises and Chinese automotive professionals is the spirit of exploration and innovation. Being surpassed and then surpassing again has been proven in countless industries. Competition and competition must continue, and the results are not limited to the present.

So even if Xiaomi YU7 has a significant impact on models of the same price and level, it will not be like many "hot topics" think that "XXX brand can go bankrupt", because differences in brand audience, regional differences, consumer awareness and habits will allow every strong brand and car company to find market opportunities.

For example, after the Xiaomi YU7 went viral, Tesla, which has always been regarded as a competitor by Xiaomi, seemed to be about to suffer a complete defeat. However, Tesla quickly made an epic innovation: the new car was taken offline and drove to customers' homes on its own, running automatically throughout the entire process without supervision. This is almost a subversion of the existing automotive ecosystem. If this capability can be expanded in the future, the entire car will no longer require warehousing and logistics, delivery centers, and even more imaginative space.

Isn't this innovation and creativity, as a different dimension, more worth looking forward to than basic commercial transactions like the explosive sales of new cars?

Of course, another example can be given, taking social media and public opinion as a comparison between Xiaomi and Geely. Before the launch of the SU7, there was a saying called "Jun Er, stop it, it's all Geely outside". Later, when the SU7 came out, several Geely "532" models performed far less than the SU7. But is this a failure for Geely? Not at all.

Although the Galaxy E8 did not meet expectations, the similarly sized hybrid model Star Yao 8 became a hit after just over a year. Although the Extreme Krypton 007 did not rank among the top sellers in the segmented market after its launch, the newly arrived 007GT suddenly changed its appearance and sold well. Although the Lynk&Co Z10 did not become a support for Lynk&Co, the upcoming Lynk&Co 10 EM-P will undoubtedly reshape Lynk&Co's position in the mid to large sedan market and regain its own voice in the electric hybrid field.

The implication is that competition is always multidimensional, and for players on the same track, it is difficult to determine who will be defeated just after the starting gun is fired.

Even in the year of secret competition between Geely and Xiaomi, Geely has successfully taken the second place in the Chinese market, and its sales market share and discourse power in the new energy market continue to grow. You see, Geely was not scared or squeezed. On the contrary, he became stronger with every setback, and any small setback could make him stronger.

From last year until now, Geely's series of actions have been very intensive, including transformation, integration, and restructuring, constantly responding to changes in the times with new thinking. In recent days, Wang Jun, former president of Huawei Intelligent Automotive Solutions BU, has been appointed as co president of Geely Intelligent Driving Ecology and Qianli Technology, which will undoubtedly bring revolutionary changes to Geely's intelligent driving.

Many people may not know who Wang Jun is, but his previous title is very complicated at first glance.

On the one hand, his personal technical abilities mainly focus on the migration and application of communication technology to the automotive industry, which is itself the general direction of the development of the automotive industry. So before that, he participated in the creation of Huawei's Intelligent Automotive Solutions BU and served as its first president. He was the founder of Huawei's intelligent automotive business, establishing the strategic positioning of "helping car companies make good cars" and proposing the HI full stack solution model. He led the development of Huawei's ADS system and provided core systems such as intelligent driving and intelligent cockpit to car companies.

On the other hand, his management ability is also crucial, as he can lead the team to quickly respond to market demand and promote product implementation. If in the past, the project did not win in the PK with the intelligent car selection mode due to collaboration issues with the enterprise in the HUAWEI Inside mode, then now joining Qianli Technology to provide intelligent driving support for Geely can be said to be the best testing ground for inheriting the previous HUAWEI Inside mode.

In other words, Wang Jun is a big shot in the intelligent car business, whether it is technology, management, or project implementation. He will bring more possibilities for development and growth on the basis of the existing capabilities of thousands of miles of intelligent driving. In the future, he may even build a situation where intelligent driving capabilities are divided into three parts with Huawei and Tesla.

This statement is not made by YY. First, let's take a look at the talent structure: "Tsinghua Genius Class" background, "28 year old Forbes Youth Leader", "Founder of AI Four Little Dragons", and "Yinqi leading AI algorithms"; Chen Qi, former head of Huawei's intelligent driving hardware, has become the chief scientist of Geely Group's intelligent driving. His vast intelligent driving 2.0 can be said to have entered the first tier of the industry, and Nvidia's dual Thor chips are about to land; Wang Jun, on the other hand, leveraged previous models and experiences to integrate Geely's overall ecological resources and take charge of the technology business sector - building a closed loop of "algorithm+hardware+ecosystem" and accelerating the implementation of "AI+car".

Secondly, although the Qianli Haohan intelligent driving system is not yet very popular in the industry, it has the highest computing power in the automotive industry, with over 7.5 million L2 level intelligent driving vehicles, ranking first among Chinese car companies. Geely's future travel constellation has 30 in orbit satellites and a low altitude integrated ecosystem, which will undoubtedly become a powerful guarantee for its intelligent driving potential in the future.

The capital market has also given good expectations for Geely's intelligent driving. The market value of Qianli Technology will soar from 16 billion to 40 billion in 2024, with an annual increase of 150%. The capital market confirms the technological potential through financial voting. On the day of the release of the "Thousand Miles Vast" intelligent driving system, well-known research institution Morgan Stanley released a research report overnight, stating that this is the first time an AI company has opened up the OEM closed loop.

The Qianli Haohan intelligent driving system continues to be implemented and put into use. The 120000 to 150000 yuan Galaxy Star Yao 8 has been mass-produced and landed on the Qianli Haohan H1, and the 100000 yuan Galaxy A7 will be mass-produced and landed on the Qianli Haohan H3. The Lynk&Co 900 is already equipped with the potential Haohan H5/H7, and the upcoming Jike 9X will be mass-produced and landed on the Qianli Haohan H9. In the future, more products will be mass-produced, and Geely's intelligent driving will bring more imaginative space to the industry, consumers, and the outside world.

In the automotive industry, there are still many cases like Tesla and Geely, where top giants are constantly iterating new technologies and products, and competition is a matter of chasing after each other.

The outside world says that joint ventures are no longer feasible, but the CEO of Volkswagen Group expressed their clearer understanding than their competitors by saying, 'We have been on the credit book for too long.' New products that are more suitable for the Chinese market will soon arrive. The outside world says that Japanese electrification cannot be achieved in China, but soon Toyota and Nissan's new products, whether in terms of market acceptance, sales, or future plans, almost exceeded industry expectations. Every brand is making breakthroughs in the automotive industry in different dimensions, which is itself a market law.

Including in the mobile phone industry, whether it's Xiaomi, Apple, or Huawei, even though many people believe that these three companies are the only three in the world, there are still many OV options available for users in China. Even in the global market, Samsung, Transsion, Lenovo, and others are all creating more value for users in their own ways.

Squeeze out some public opinion, actively break through the information cocoon brought by social media algorithm mechanisms, explore the most essential logic of the automotive industry, and bring more joy and expectations to such a hot automotive industry!