In the craziest year of "shared bicycles" in 2017, 77 companies including Mobike OFO、 Xiaolan and other enterprises, according to statistics from the Ministry of Industry and Information Technology at that time, had a cumulative bicycle deployment of 23 million units, which was three times the demand.
Today, the number of related enterprises has sharply decreased to three, leaving behind rusty and obsolete bicycles on the streets and alleys, as well as a deposit black hole of 16 million users. Some disappearing software may still owe you dozens of dollars.
History tells us that the phenomenon of excessive internal competition will eventually lead to a situation where both the industry and consumers lose, with the only difference being the products: VCDs in the late 20th century, bicycles in the 2010s, and now it is a critical period for the automotive industry. Realizing this, the long suppressed emotions in the car industry finally erupted in June.
From the initiative of the China Association of Automobile Manufacturers to oppose disorderly price wars, to the mutual confrontation among various car companies at the Chongqing Forum, to the Ministry of Industry and Information Technology's emphasis on quality, to the industry's commitment to a "60 day payment term" by all employees, machine gun style adjustments have emerged intensively.
Behind this is a clear attitude of the government to thoroughly rectify the "disorderly internal competition" in the automotive industry. As a state-owned enterprise, SAIC Group and a group of Chinese car companies coincidentally promised a "60 day payment term", which became a symbol of the end of the anti internal competition phase in June. At present, suppliers are generally delayed for more than 100 days, and the number of days for accounts payable varies greatly among different companies. Therefore, there are not many car companies that truly rely on huge cash flow to fulfill the promise of a "60 day payment term".
On the contrary, most car companies may suffer a huge blow, and weak car companies may even have an additional time bomb on them. Many car companies may have to find ways to "exploit loopholes".
In this tense situation, two car companies have proposed to "completely cancel commercial acceptance bills" on the basis of a 60 day payment term, which is more in line with the requirements of the "Regulations on Ensuring Payment for Small and Medium sized Enterprises" implemented from June 1st, and SAIC is one of them. As a joint venture between SAIC Group and Volkswagen Group, SAIC Volkswagen has also embarked on its own development path in the era of internal competition in its own way.
In the development process of China's automobile industry, joint venture car companies like SAIC Volkswagen have been deeply involved in technological innovation and progress, industrial system development and improvement, quality standard enhancement, as well as strategic decisions on industrial chain cluster effects and regional economic density enhancement, making tremendous contributions to the development of China's automobile industry.
SAIC Volkswagen has accompanied China's automotive industry from the fuel era to the new energy era over the past 40 years, and its years of accumulation have also earned 28 million loyal users. Therefore, unlike emerging car companies in the new energy era, SAIC Volkswagen's stable quality cannot be affected by the vortex of internal competition. This year, SAIC Volkswagen announced that it will implement a lifetime warranty on its fuel powered SUVs, becoming the first car company in the industry to implement a lifetime warranty on its entire lineup of fuel powered SUVs.
SAIC Volkswagen's confidence comes from its meticulous research and production.
In the product development stage, SAIC Volkswagen adheres to the principle of "improving efficiency without shrinking", leaving enough time for the verification process, and strictly adhering to quality standards in every important link and risk control point. Ensure consistency in performance and quality throughout the entire lifecycle of the developed product, from research and development to manufacturing.
During the testing phase, all vehicles underwent two winters and one summer of actual testing. The Touareg Pro is equipped with the fifth generation EA888 engine, known as the "Emperor of the Machine". During the development phase, 600 engine prototypes were used at great cost. After 50 weeks of extreme road condition testing, the durability test reached 25000 hours, the enhanced road condition test reached 1 million kilometers, and the overall vehicle test reached 6 million kilometers. In order to quantify its achievements, SAIC Volkswagen has strictly established a multi-level standard system, including Chinese standards, Volkswagen Group standards, and "DIN/ISO/VDA" international standards, to ensure that all products are produced through standardized processes. Despite this, joint venture car companies have faced many doubts in the mainland market in recent years. Although Nissan and Toyota have started to regain their reputation with popular products, they still lack the improvement of soft power.
In the era of "Joint Venture 2.0", SAIC Volkswagen has also taken a forward-looking step in "soft power".
The first step is to build an efficient R&D and delivery team and management system, create a globally leading intelligent manufacturing base, and establish a marketing service with a full process online experience. The second step is to expand from "making cars" to "creating ecosystems", such as working closely with the Huawei team to create SAIC Audi's advanced intelligent assisted driving system, and collaborating with intelligent technology "friend circles" to bring intelligent travel solutions that "understand what you need".
Chinese software combined with German quality, mutually empowering each other, and gradually launching new era products.
The third step is to continuously promote key tasks such as extending the industrial chain and transforming production bases, injecting new momentum into the development of the automotive industry and effectively driving the clustering of upstream and downstream related enterprises. Connect more closely with upstream and downstream enterprises to improve overall efficiency.
I believe that in the current Chinese car market, joint venture car companies still have their unique position and role. When the value of long termism returns, more and more car companies and consumers will regain their commitment to quality. Soon, the entire automotive industry will be rectified and return to the right track.
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