The sports car market has been very busy recently.

Porsche successfully entered the stock exchange market and, with the largest IPO in Europe in the past 10 years, promoted Porsche to become the fifth largest listed car company in the world, opening a new journey for the transformation of this sports car brand.

On the second day of Porsche's IPO, another sports car brand, Aston Martin, which had already been listed, transferred 7.6% of its shares to Geely Holding, which was hailed as another milestone on its road to electric and intelligent transformation.

More recently, Ferrari released its first SUV model, Purosangue. With a "really fragrant" attitude, Ferrari slapped at those who opposed the SUVization of sports cars and conveyed the information that sports cars+SUVs are one of the trends and directions of the industry.

As one of the three sports car brands as famous as Porsche and Ferrari, Lutes is also active in the sports car market. Unlike the former, Lutes is the first to launch the pure electric Hyper SUV model Eletre, which is about to be introduced to the market, leading the sports car market to transform and advance towards the "electric, intelligent and SUV" three in one direction.

Of course, there are also Jixing 6 electric convertible sports cars, independent GAC, small sports cars and other brands that have launched sports car products with different market positioning. Although there is a big gap between these brands and the classic sports car brands Porsche and Lutes, this does not affect their further deepening of the sports car market, their transformation to the electric and intelligent direction, and their vision and attention of the sports car market to one peak after another.

Undoubtedly, the transformation from sports car to SUV or from fuel to electric has become a common topic among sports car brands, whether it is to turn to capitalization operation.

However, so many actions in the sports car market are indicative of a basic point of view. The pressure of emission regulations and environmental protection is driving the sports car brand to accelerate its transformation to a new era. The blessing of electric and intelligent has not deviated from or abandoned the extreme driving experience advocated by sports car brands, but has given birth to new standards and experiences in the sports car market against the background of the era and technological progress.

This is also the trend of the automobile industry from the internal combustion engine to the electric motor and the digital revolution.

Electric sports cars, the next blue ocean market?

There is a joke in the industry that the smell of capital is more than that of a dog's nose. The Porsche IPO is a perfect example.

Porsche, whose stock code is P911, was finally listed at a price of 82.5 euros (about 574.6 yuan) per share. On the first day of listing, the highest point rose to 86.76 euros, and the final closing was 82.5 euros, realizing a smooth transition on the first day of listing.

You should know that the recent performance of European stock markets is not good, and the capital investment in the global new energy and automobile industry has cooled down. For example, when the new power brand was listed in Hong Kong shares as the top selling brand in China, it broke, and the stocks of the three new power "Weixiaoli" in each major stock exchange market fell by 4 or 5 times at most compared with the peak.

Combined with the current heat and momentum of the sports car market, as well as the value and strength of Porsche itself, at least the capital market is highly recognized for the transformation direction of this field.

The market generally believes that the recognition of capital to Porsche or sports car market is due to the rich profits of Porsche on the one hand, and on the other hand, more forward-looking elements may lie in the future trend of electrification and digitalization of sports cars. Arno Antlitz, the chief financial officer of Volkswagen, also said that the listed shares would bring Porsche 19.5 billion euros, which would enable Porsche to "have greater financial flexibility in the field of electric vehicles and digital".

Before Porsche, Ferrari, the sports car brand, had already gone public. In 2015, Fiat spun off its subsidiary Ferrari and listed it. Today, Ferrari's market value has exceeded 30 billion euros, and its share price has risen from about 40 euros per share in the initial offer to a maximum of 230 euros, occupying a place in the luxury industry.

Under the pressure of capital and investors and driven by market trends, Ferrari also has to move towards the era of electrification. Electrification strategy has also become an extremely important step in Ferrari's strategic planning and has been upgraded.

It is understood that Ferrari will launch its first pure electric vehicle in 2025, when the sales of pure electric vehicles will account for 5% of its total sales; In 2030, this proportion will reach 40%, and electric vehicles and hybrid vehicles will account for 80% of Ferrari's total sales in 2030.

All plans are based on the enterprise's insight into the industry trend. Driven by consumption upgrading, independent/joint venture upgrading of luxury, luxury upgrading of super luxury and sports car brands, and fuel upgrading of hybrid and electric cars are irresistible. Driven by the consumption of millions of luxury cars every year, the further expansion of the super luxury and sports car market is imminent. People from research institutions believe that the pan sports car products with super running properties are bound to become new market hotspots.

However, looking at the sports car market, there are only a few brands that really want to understand the next sports car era and make rapid and thorough changes. In addition to the introduction of the Porsche pure electric sports car Taycan and individual plug-in sports cars, the sports car brands that are truly fully electric and have products at present have to mention Lutes.

In fact, as early as 2018, Lutes took the lead in releasing the Vision80 strategy, announcing a comprehensive transformation to electrification. In 2019, Lutes released the first pure electric supercar Evija, which is a supercar with the name of "pioneer", marking the beginning of the electric transformation.

According to the plan, in 2022, Lutes will launch Hyper SUV with the code name of Type132, which will be named Eletre. At present, the product information and parameters have been exposed and received extensive attention from the market; In 2023, a large four door car race named Type133 will be launched; In 2025, it will launch a medium and large scale "pure electric intelligent new species" with the code name of Type134, and in 2026, it will launch a pure electric sports car, which will jointly form the Lutes Group's global pure electric product matrix.

On the one hand, Lutes strongly promoted the electrification strategy, and on the other hand, entered the capital market. According to foreign media reports, on September 21 this year, Lutes Technology, a subsidiary of Lutes Group, said that it had completed the latest round of financing, with a business valuation of $4.5 billion, which will undoubtedly promote the value of Lutes, a sports car brand, to further increase.

Lutes' answer

It may be strange to the outside world that many sports car brands, such as Porsche and Ferrari, first put forward transformation plans, then got the recognition of capital, and then moved forward towards these goals and plans through the support of capital.

However, different from Porsche and Ferrari, Lutes has chosen a different path. The former goes to the left and uses IPO to support the future electrification and digital transformation. Lutes goes to the right, preempts the electrification track, and stands firmly in the intelligent first mover advantage. In the end, the IPO will not only bring water to Qucheng, but may even attract more capital.

After all, in the past, sports car products led the general direction of mechanical and automotive performance and were the epitome of technology. Now, cars are moving towards electric and digital direction. How to reflect the role and status of sports car products as the biggest technology in the automotive industry, even standing at the forefront of the next sports car era, the innovation and leadership demonstrated by them will greatly test a sports car brand's vision and strategy in market insight and strategy.

There is no doubt that Lutes, which is at the forefront of the electric and intelligent transformation of the sports car market, and its forthcoming first Hyper SUV Eletre, are the answers to Lutes' efforts to drive electric sports cars into a new blue ocean and transform them into the next era of sports cars. With a strong technical background and sports car heritage, combined with the new direction and new demand of electrification and intelligence, it has anchored the general direction of the future sports car market.

To be sure, even if the electric sports car market is in a new round of expansion, or just like new forces in the past entered the automobile market, the threshold for electric sports cars is far higher than that for ordinary household cars. After all, household cars are more of a mobile tool, and most of them are upgraded to intelligent spaces. The core of electric sports cars is the ultimate performance built on the control and track, which requires not only strong brand strength, It needs inheritance and accumulation of technical experience.

In this regard, the so-called new power of sports cars is absolutely difficult to surpass, and the voice is still in the hands of Lutes, Porsche, Ferrari and other traditional classic sports car brands. At the same time, thanks to the support of science and technology, digital and intelligent technologies, the ultimate driving control has been further improved, allowing sports cars to have the performance and ultimate experience that surpass traditional sports cars in the new era.

For example, the outside world can see many selling points of Lutes Eletre, such as the 2-second club, three AI driving system algorithms, four laser radars, a 5-minute maximum energy supplement of 120km, and six degrees of freedom chassis control (front and rear five link suspension, rear wheel active steering, dual chamber air suspension, CDC electromagnetic suspension, active electronic stabilizer, carbon ceramic brake system).

But they don't know that behind the 2 seconds, there are electric sports cars that are hard to match with other brands, more advanced driving system algorithms and chassis control systems in the new sports car era, more aerodynamic experience accumulated over the years, and a maximum driving net downforce of 90kg. These data parameters may be imitated by other brands, but the soul and threshold behind sports cars are difficult to catch up with a new brand. These capabilities will serve the ultimate driving control service and establish a powerful moat for the transformation of classic sports car brands into electric ones in a real sense.

In addition to the moat of extreme driving and control of sports cars, Lutes Eletre also brings digital and intelligent experience to the past, which can not be felt by traditional fuel sports cars. For example, the dual 8155 chips, dual NVIDIA orin-x, and mass production reversible lidar seem to be available to suppliers at no cost, but the interaction with extreme driving and extreme experience after loading can further sublimate the brand value brought to consumers by brand details.

The classic sports car driving experience that is not lost, together with the further improvement of technology for driving control in the new era, and the improvement of the value of smart cars for sports cars, the sports car products in the new era, represented by Lutes Eletre, will continue to expand the consumption demand of the sports car market, and provide help and a new direction for the blue ocean of the sports car market from the supply side.

This may be the most direct value and significance of the sports car brand IPO, or the search for a new way of transformation.