On September 23, on the first anniversary of the countdown to the Hangzhou Asian Games, LinkedIn Auto delivered LinkedIn 01 to the Asian Olympic Council at LinkedIn Center in Kuwait as the official designated vehicle of the Asian Olympic Council.

Lin Jie, General Manager of LinkedIn Automobile Sales Company, said: "This is the first time that LinkedIn has become the official designated vehicle of an international sports organization. It is a very meaningful moment for us. It not only demonstrates the hard core product strength of LinkedIn 01, but also reflects the strong competitiveness of LinkedIn in the international market as a Chinese high-end car brand."

He believed that the delivery of LinkedIn 01 to the Asian Olympic Council in the LinkedIn Center in Kuwait was also an important manifestation of the achievements of LinkedIn's "Asia Pacific Strategy", which demonstrated LinkedIn's competitiveness in the international market as a Chinese high-end car brand.

It is understood that LinkedIn's Asia Pacific market has five major sectors, including the six Gulf countries and the Middle East market composed of Israel, the Oceania market constructed by Australia and New Zealand, and the South Korea, Japan, and Southeast Asia markets.

As the first landing country of LinkedIn's "Asia Pacific Strategy", Kuwait is not only the headquarters of the Asian Olympic Council, but also one of the countries with the highest urbanization rate in the world. The local per capita GDP exceeds 30000 US dollars, which is highly dependent on private cars. There are 495 cars per thousand people. The choice of cars focuses on high-end, technology and safety quality.

Such car purchase demand is highly consistent with LinkedIn's products, which brings huge market opportunities to the latter. Therefore, in November 2021, LinkedIn's "Asia Pacific Strategy" officially landed in Kuwait, accelerating the globalization layout.

To achieve global sales, local policies, regulations and market preferences should be fully considered in the model. In Kuwait, LinkedIn joined hands with Al Zayani Group to expand the market through the "distribution" model. At the same time, LinkedIn also officially launched LinkedIn Center, which breaks the traditional "4S" pattern and innovates the "6S" model.

In addition, LinkedIn established the first Co: Club official owner club in the Asia Pacific market in Kuwait. Focusing on the Co: Talk and Co: Partner plans, build a user ecosystem with high stickiness and activity, and achieve multi-dimensional links between the brand and LinkedIn car owners, as well as non LinkedIn car owners.

By August 2022, the cumulative global sales volume of LinkedIn has exceeded 750000 vehicles, including 33161 vehicles shipped overseas, realizing a sound development model of dual cycle at home and abroad.

Lin Jie said: "In the future, LinkedIn will continue to maintain its original intention and vision of 'continuously changing mobile travel, making people more passionate about travel', accelerate the European strategy and the Asia Pacific strategy, and provide high value products and services for global users."

At present, LinkedIn has opened 9 LinkedIn experience stores in Europe, including Amsterdam, the Netherlands, Gothenburg/Stockholm, Sweden, Antwerp, Germany, Hamburg/Berlin/Munich, Rome, Italy and Barcelona, Spain. Next, LinkedIn experience stores in Madrid, Milan, Paris and other cities will be unveiled one after another.

At the same time, LinkedIn will also successively distribute in Oman, Saudi Arabia, Israel and other countries, and promote other models other than LinkedIn 01 to enter the Asia Pacific market, further enriching the "going to sea" product matrix.

LinkedIn, which has been established for less than six years, is deeply involved in the reshaping of the global automobile industry pattern. Every step taken in the global market will provide a model for the high-quality development of Chinese automobile brands.