A few days ago, we had an exclusive interview with Mr. Francesco scardaoni, head of Asia Pacific region of Lamborghini automobile company in Zhuhai. They exchanged views on the performance of the Chinese market and the brand strategy of Lamborghini in the future.

Huracan

2.54 million ~ 3.556 million (refer to transaction price)

View model configuration | 670 HD large pictures

Inquiry of reserve price and special purchase

When talking about the performance of the Chinese market, Mr. Francesco scardaoni said that since the beginning of the epidemic in 2020, Lamborghini has timely and rapidly adjusted its market strategy, changed many marketing activities and new car launches to online ones, and launched a number of new car launches through virtual reality and augmented reality technology. This enables Lamborghini to stay closer to customers during the epidemic. Customers can still get more information about their dream models when they stay at home. When the epidemic is controlled and alleviated, they can come to the Lamborghini showroom at the first time and place orders for their favorite models.

Second, thanks to Lamborghini's excellent product line and excellent product competitiveness. At present, three product lines: hurac á n, aventador (parameter picture) and urus are aimed at different market segments and can meet different tastes and preferences of customers.

Third, thanks to Lamborghini's continuous investment and refinement of the dealer network. Lamborghini has carried out in-depth cooperation with its partners not only in the Chinese market, but also in the entire Asia Pacific region and the global market.

Therefore, through a series of efforts, Lamborghini has achieved very good sales results during the epidemic.

Mr. Francesco scardaoni said that the Chinese market is now the second largest single market of Lamborghini in the world and has very distinctive characteristics. First of all, with the rapid growth of the Chinese market, Lamborghini has the fastest delivery speed in the Chinese market.

Second, among Chinese consumers, the proportion of female customers is the highest in the world. Globally, the average proportion of female customers is 9%, while in China, the figure is 16%.

Third, the average age of Chinese customers is the youngest in the world. At present, the average age of Chinese customers is 37 years old. These customers are very fashion oriented, and because young people always have various updated requirements, they also have high requirements for products.

Fourth, Chinese customers like ad personam's advanced personalized customization service very much. Chinese customers very much want to show their individuality through their own cars, and they are willing to choose high-level personalized customized services to create their own unique exclusive cars. Therefore, the penetration rate of ad personam's advanced personalized customization service in the Chinese market is very high.

Fifth, the racing culture in the Chinese market has developed very rapidly. Lamborghini started its first single brand event super Trofeo super challenge as early as 2013, and has been holding dynamic track test drive activities such as "Lamborghini esperienza track day experience activities". Now brand events have also attracted more and more teams and drivers, who are very willing to participate in and experience the event culture.

In the face of the trend of over running electrification, Mr. Francesco scardaoni said that Lamborghini has also released its future electrification strategy, which is called "moving towards the heart of Taurus".

The plan is divided into several stages. Starting from next year, Lamborghini will officially enter the hybrid stage from the flagship model, which is the successor of aventador. It will be equipped with V12 naturally aspirated engine and hybrid unit. It is believed that such a technical solution will further increase the competitiveness of Lamborghini in the electric supercar market.

At the end of 2024, Lamborghini plans to achieve hybrid on the other two product lines, hurac á N and urus, respectively. At that time, Lamborghini's whole series of product lines will achieve hybrid.

In 2028, Lamborghini will launch its first pure electric model and will use pure electric technology on a four seater model. At present, we are further exploring the best solution to match the gene of Lamborghini brand in the pure electric technology solution.

Now, pure electric technology is constantly improving every day, and Lamborghini's understanding of technology, consumers, technology and overall design are also constantly improving. On the road of electrification, the concept of Lamborghini is not to be the first, but to be the best brand.