In the first half of the year, China's automobile market went against the current, showing strong potential for sustainable development in the adverse circumstances of the epidemic, lack of core and soaring oil prices; In the second half of the year, China's car market warmed up again, and ushered in a great era of reform and reconstruction and competition. Although China's car market is improving as a whole, it still cannot avoid a cruel "elimination race". Especially for many start-up car enterprises, it has also experienced a "life and death test". However, since it is a "competition field", there will be wins and losses. The jungle law of survival of the fittest is still applicable to the cruel market competition.

Xiang Dongping, President of Jiangling Ford automobile technology (Shanghai) Co., Ltd

In the second half of the year, the smoke of gunpowder gradually diffused, and many car enterprises were full of energy. They could not help adding materials in products, marketing and services, and capturing users and the market with "aha moments" one after another. The Chengdu International Auto Show, held from August 26 to September 4, is a good place for many auto enterprises to take the lead, expand their skills and show their talents.

In this Chengdu auto show, we also saw the "joint venture new force" - Jiangling Ford technology, which was established at the beginning of this year. For this car company, which has entered the passenger car track for a short time, 2022 is the beginning year and a challenging year. Recently, Jiangling Ford technology, with its SUV family, the new generation of Ford F-150 Raptor and the innovative "DTC (direct to consumer) direct sales" mode, appeared at the 2022 Chengdu auto show. The appearance of new brands, new experiences and new products also shows us the perseverance and determination of Jiangling Ford technology to continuously challenge the limit boundary.

Inheriting the excellent genes of Ford for a century, Jiangling Ford has made remarkable achievements in science and technology

As a "new force of joint venture", Jiangling Ford technology inherits the excellent genes of Ford over the past century and continues to implement the strategic vision of "more Ford, more China". Under the glory of a century old automobile enterprise, Jiangling Ford technology is a "fast company" with entrepreneurial genes. No matter the speed of market layout, the growth of product sales, or the introduction of new products and services, it shows the brave momentum of an entrepreneurial company.

This year, under the triple pressure of shrinking demand, supply shock and weakening expectations, Jiangling Ford technology has bucked the trend and achieved steady growth. One month after the establishment of the joint venture, Jiangling Ford Lingrui launched pre-sale and was officially listed at the end of March, challenging the pattern of the strongest SUV. Relying on high potential energy wide body design, global safety protection, professional driving control quality, leapfrog technology configuration and sincere price, Jiangling Ford Lingrui lives in the phenomenal product series. As an important part of Jiangling Ford's technology user service matrix, family space has more than 200 space Ford experience stores, which directly communicate with users with the concept of "treating customers as relatives".

Even under the influence of many uncertain factors this year, the overall retail sales volume of Jiangling Ford technology in the domestic and foreign markets in July reached 8047 units, of which 4006 units were sold domestically, an increase of 51% over the previous year, setting a new high in the single month sales volume of the passenger car market. The 18000 unit of Jiangling Ford Lingrui was successfully rolled off the line on July 18. Standing on a longer time cycle, from January to July this year, the total retail sales volume of Jiangling Ford technology in domestic and foreign markets reached 36392 sets, including 16260 sets for export and 20132 sets for domestic retail, with a year-on-year increase of 25.2%.

After several hundred days of establishment, we have achieved fruitful results. This nearly full score market answer also shows us the practice of the "Challenger" Jiangling Ford technology on the joint venture "new force" model and the precise strategic vision of the leader, President Xiang Dongping of Jiangling Ford technology.

"New four modernizations" strategy continues to increase market competitiveness and brand development

As a "fast company", Jiangling Ford science and technology actively promotes the implementation of the strategic vision of "specialization, differentiation, individuation and rejuvenation" of the new four modernizations with faster action force, faster operation efficiency, more flexible organizational structure, response ability and more efficient marketing services in a challenger's attitude, and is more courageous on the challenger's road by using new brands, new experiences and new products, Start the "Challenger's midfield battle" of Jiangling Ford science and technology, challenge the new brand pattern, challenge the new experience pattern, and challenge the new product pattern. Take "broad world, free pursuit" as the brand guide of Jiangling Ford science and technology, become the pioneer of Ford brand to challenge and subvert itself, and lead the "new Ford" trend with practical actions. The arrival of the new generation of Ford F-150 Raptor, a super performance off-road pickup truck at the Chengdu auto show, also officially kicked off the first shot in this midfield battle.

In the era of stock competition, Jiangling Ford technology believes that it should find its own foothold and growth point from the perspective of differentiation, and revitalize the user experience with differentiated products, differentiated experience and differentiated marketing. With the landing of Ford F-150 raptor in the DTC sales channel of Jiangling Ford technology, the pickup curtain is opened. Jiangling Ford technology will officially open a new era in the product matrix of SUV and high-end professional pickup, and open up a road of difference in the automobile market.

In this auto show, we also saw this ace product of Jiangling Ford technology. The new generation of Ford F-150 Raptor has achieved up to 40 new highlights in terms of new design, high-performance off-road and intelligent interconnection. The new hardcore domineering appearance design fully shows the temperament of the new generation of Ford F-150 Raptor; The luxurious upgraded texture space is in sharp contrast to the tough appearance of the pickup truck. The first five link spiral spring suspension structure, the newly upgraded stronger low-speed torque performance, and a number of exclusive off-road technologies have brought extreme strong off-road performance. Full grid's intelligent software and hardware configuration fully meets the intelligent interconnection needs of users in the Chinese market. In addition, the first batch of owners of the new generation Ford F-150 Raptor will be delivered soon. Jiangling Ford technology will let users experience the domineering style of "super performance off-road pickup" with "fast strength".

At the same time, like the Ford F-150 Raptor, there is also the innovative DTC direct sales model. With perfect immersive experience, professional service, customized products and transparent system, Jiangling Ford technology creates a new mode of direct sales and direct connection for DTC users, reconstructs the process of purchasing and using vehicles, and improves user operation. Driven by the organizational force of "fast company" of Jiangling Ford technology, as of the end of August, Jiangling Ford technology has selected 32 high-quality service providers, covering 30 key cities such as Beijing, Shanghai, Guangzhou, Chengdu and Chongqing, to deliver and experience the new generation of Ford F-150 Raptor.

"Broad world, free pursuit", with "Challenger" as the original intention, Jiangling Ford science and technology adheres to the "Ford China 2.0" strategy, starts from Chinese users, and deeply cultivates the Chinese market with Chinese wisdom, Chinese speed and Chinese strength. The upgrading of Jiangling Ford technology in the whole system of "new brand, new experience and new product" has brought young "new Ford" contacts to users, and once again let us see the brand determination, enterprise determination and product confidence of Jiangling Ford technology in entering the passenger car market. It is believed that in the future, the Challenger will continue to march forward at full speed on this journey. Under the guidance of the "new four modernizations" strategy, the Challenger will further enrich the product line for the Chinese market and launch more Ford brand iconic products that are loved by Chinese consumers..