What kind of experience will it be to "accidentally enter" the dream garden at the auto show? On August 26, at the 2022 Chengdu International Auto Show, Euler cars made great efforts to create a unique Euler garden, releasing fragrance and love, and becoming one of the hottest and most fashionable punch in places at the current auto show.

While showing the brand's new posture of upgrading with Euler garden, Euler automobile also brought the sharing of brand services and cutting-edge technologies, and the appearance of lightning cat, ballet cat and other models attracted strong attention with its leading strength.

People oriented, differentiated winning market

In the more than 130 years since the birth of the automobile, the male car making thinking has led the development of the automobile industry and built a very strong "inertia" of action.

Since the brand-new positioning of "more women loving car brand" was put forward in 2021, Euler automobile took the lead in entering the female car track and quickly became the pioneer and leader of the segmented market.

At the important node of the brand's advancement, facing the major opportunities and numerous tests, Euler automobile knows that it must adhere to the brand positioning of "love women more", adhere to the commitment of love, and achieve the goal of leading the market segment with differentiated services.

As for how the brand continues to improve, Dong Yudong, CEO of Oula brand, brought an "open class of Oula old Dong" to communicate with users, and clearly put forward: take users as the core, unswervingly run on the differentiated track, commit to innovation in both service and technology, match the booming "her strength", and highlight the unique "her charm" of contemporary society, Truly become the real "her power" in the automobile industry!

Soft service to create a warmer brand temperature

Leave the user, everything goes back to zero! Euler's four-year growth is inseparable from the trust and support of users. To this end, Dong Yudong brought the first lesson - to build a differentiated service that strives for excellence based on users is the key for Euler to win in the future.

In Euler's view, the trust and choice of users provide an inexhaustible power for the brand. I love women more, that is to do the utmost in detail, and exchange empathy for sincerity.

Since the launch of Euler ballet cat, the users of Euler have changed and the demand has been continuously upgraded. From the data analysis, the proportion of female users of Oula is as high as 80%, and 45% of the families have luxury brand fuel cars. They are economically independent, highly intelligent and rational, self-confident and self disciplined. They are full of enthusiasm for life, have a sense of responsibility for society, and have clear requirements for growth and self realization.

Dong Yudong, CEO of Oula brand, said: "as the pioneer of women's car racing track, we try to understand the users better by listening. We think about change through innovation and practice the goal of more love."

With users as the center, Euler car actively conveys the sense of exclusive love, pulls the sincerity value of love, displays the tolerance of love, and releases the wholeheartedness of love. It has launched various and rich service activities, such as "n-to-1 exclusive service", "private customized Euler heart selection", "good cat happy living", "ballet holiday", "good thing Research Institute", etc., to bloom the brand power and win more recognition.

At the same time, Oula automobile runs through the whole ecological link of pre-sales, in-sales and after-sales to create a standardized, digital and humanized service experience. Through the establishment of a high-end professional service team, the consolidation of quantifiable and testable service standards, the development of resource linkage service innovation, and the construction of a data-based service system, Oula automobile takes the lead in the differentiated competition with unique characteristic services.

Hard core technology, showing stronger brand strength

The bottom line of users is always safety. For life, safety has no probability, only 0 and 1. Facing the topic of safety, Dong Yudong brought the second lesson - cracking the two major pain points of user battery safety and intelligent driving safety in the new energy era.

（1） Worry free battery: safety first, no fire and no explosion

The national emergency management department released the fire data of new energy vehicles in the first quarter of 2022: a total of 640, an increase of 32% over the same period last year, with an average of more than 7 fires per day.

For new energy vehicle brands, battery safety performance represents the brand's technical background and strength. Starting from the principle of "user safety first", Euler automobile has brought a safer power battery pack - "worry free battery". It adopts honeycomb energy short knife cell, and ensures the safety of power battery and whole vehicle through innovative system design, rigorous production process and quality control, extreme test verification and cloud big data monitoring.

The core advantage of "worry free battery" is the adoption of five safety protection systems, including structural safety, pressure conduction safety, thermal insulation safety, insulation safety, intelligent safety, etc.

Secondly, "worry free battery" is produced from the advanced AI smart factory, which realizes the 10000 level cleanliness standard, demagnetization foreign matter detection, laser die cutting process, and realizes high consistency and high reliability of the battery.

Good design and good products need more results to verify. In addition to excellent performance in basic national standard tests such as acupuncture, external fire and immersion, the "worry free battery" has also been verified in a large number of extreme scenarios such as high-temperature short-circuit scenario of the battery cell, thermal runaway scenario of the whole battery package, and the simulated extreme collision rollover test of the whole vehicle, which is the first in the industry.

EULA adopts the "bee cloud platform" to manage the battery system of each EULA car all-weather through the big data collaboration of "Car + cloud". It gives early warning in case of abnormality, reserves sufficient escape time for the personnel in the car, races against time and protects the life.

（2） Ora-pilot 3.0: intelligent leading, better driving and safer

In addition to battery safety, frequent intelligent driving accidents also cause users to question and trust.

In the face of this pain point, Euler automobile has brought ora-pilot 3.0 intelligent driving assistance system, which also takes safety first as the underlying logic. It has the same level of leading perceptual architecture, strong active obstacle avoidance reminder and braking function, and better Hwa + Noh high-speed piloting assistance driving experience. It provides easy to drive, easy to stop and safer intelligent driving experience for users' real driving scenarios.

Taking the sensing architecture as an example, the ora-pilot 3.0 intelligent driving assistance system is equipped with 28 intelligent sensors and adopts the fusion scheme of camera, induction radar and 5g multi satellite high-precision map, which improves the positioning accuracy and reaction speed in complex scenes such as viaducts and tunnels.

In high-speed travel, ora-pilot 3.0 intelligent driving assistance system can provide anthropomorphic driving strategies and systematic safety protection by monitoring the road, weather conditions, driver status and safe operation of software and hardware.

"Worry free battery" and ora-pilot 3.0 intelligent driving assistance system will be installed on Euler lightning cat. EULA lightning cat, which is positioned as "sexy pure electric sedan running", has both hard core strength and fashionable appearance. This time, it appeared at the current Chengdu auto show with the new color of tourmaline gray, officially opening the countdown to listing.

In addition to the aurora lightning cat, the new color of Aurora ballet cat also appeared at the booth, further enriching the choices of users.

In a comprehensive view, Euler has made all-out efforts in technological innovation and never made rash progress. Based on the leading technology, it focuses on product strength, and gradually puts the technical achievements on newer and higher end models, accumulating over the years and making steady progress.

Concluding remarks

The EURA booth of Chengdu auto show, "EURA garden" once again came out of the circle, bringing theme experience areas such as "mysterious flower world", "charming flower festival" and "dream flower image", which make people linger and forget to return, and help the brand to be renewed and upward with a new fashion tone.

In addition, EULA automobile also cooperated with China Women's development foundation and phoenix.com to launch a public welfare plan to help women dream, fully echoing the brand attitude of "every bloom has power".

Facing the great changes and opportunities in the new energy vehicle market, Euler automobile adheres to the original intention of "loving women more", focuses on the two dimensions of service and technology, highlights the new value of service, sets up a new benchmark of strength, actively promotes brand improvement and product premium, and takes the lead in the segment competition with differentiation strategy...