Source: Official

After years of brewing, on the evening of August 17, SAIC mingjue brand officially released mg black label. Meanwhile, MG7, the first flagship product of Mg black label, also made its global debut.

As a key component of the vehicle, the vehicle logo is not only the accumulation of the history of the vehicle enterprise, but also a transmission of the brand culture. At present, in the wave of intelligence and digitization, various automobile enterprises, from Volkswagen, Audi to BMW, have started to make articles on the vehicle logo one after another, trying to convey a more scientific and technological new image.

Whether it is black label mini, Audi R8 or Xiaopeng automobile, black label has always been given a higher quality and more special definition in the industry. From the domestic MG7 15 years ago to the black label MG7 today, the emergence of the black label undoubtedly shoulders the hope of upward impact for SAIC mingjue.

Zhang Liang, deputy general manager of the data business department of SAIC Group and chief digital officer of SAIC passenger cars, said that in the face of today's young user groups and competition for new markets, more and more domestic brands are participating in it, "and the internal volume is also very strong". A very important purpose of creating black label is to "break through our own limitations, extend to higher demand and brand strength, and lead the whole mg brand to move forward".

It is worth noting that black label appears as a sub series of mingjue rather than a sub brand. Zhang Liang said that at present, most of the high-end independent brands choose to establish high-end brands, but "once it is a sub brand, there will be sales pressure, and there will definitely be compromise. The advantage of black label is that the product must be the ultimate, and the product strength is the first camp."

As the first mass-produced model of the black label series, MG7 is located in the sedan race, and more emphasis is placed on the sports attribute of the product in terms of design language and performance.

Source: Official

From the appearance, MG7 adopts a car running design, and the roof starts to slide at the end of a pillar, and finally forms a large sliding back shape with the rear of the car. In addition, frameless doors and three-stage active electric tail wings are also the core highlights of the new car.

In terms of intelligence, the car is equipped with a 33 inch integrated display screen, Qualcomm snapdragon 8155 chip, ar-hud live display, autonomous parking and other functions.

In terms of power, MG7 adopts SAIC's new generation power combination 2.0T + 9at, with a maximum power of 192kw (261 horsepower) and a maximum torque of 405n · M. according to the official statement, the acceleration time of 0-100km / h is 6.5s. At the same time, MG7 is also equipped with 9at automatic transmission and e-lsd electronic limited slip differential, which can comprehensively improve the safety performance of the vehicle on complex roads.

Returning to the market performance, the data shows that the global sales volume of mingjue brand will reach 471992 thousand in 2021, but it mainly depends on the performance of the overseas market. In 2021, the overseas batch sales will exceed 360000.

In addition, as one of the independent brands of SAIC Group, the production and sales data released by SAIC Group shows that the cumulative sales volume in the first half of 2022 is 2.234 million, and only 37% of the annual sales target of 6 million vehicles has been achieved.

Sun yijiong, deputy general manager of SAIC Group passenger car company, said that in the first half of the year, the product rhythm and sales volume were greatly affected by the epidemic. It said that in the second half of the year, through intensive product strategy and favorable policies, SAIC Group is stepping up its catch-up. "At present, I have confidence in the sales performance, and the sales target of this year will not be adjusted.