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SAIC's monthly sales exceed 600,000

Publish Date: 2021.12.11

    With the passing of "Golden Nine Silver Ten" and Guangzhou Auto Show, the auto market gradually ushered in the end of a year of competition. However, the end of a competition cycle does not mean that the momentum of competition is weakened. On the contrary, the army of car companies will join the impulse "traditional retention project" at the end of the year, so as to have a better and more eye-catching ending.


  Based on this background, the sales data of most car companies in November and December will be better than usual, and SAIC, the autonomous leader, is no exception.


  According to data, SAIC Motor sold 601,000 vehicles in November, which is even higher than the 516,000 and 582,000 vehicles of the “Golden Nine and Silver Ten”, but it still fell 6.6% year-on-year in a single month in November; cumulative sales in the first November of this year It has reached 4.803 million vehicles, a slight decrease of 1.1% year-on-year.


  In terms of sectors, the three major brands of SAIC Volkswagen, SAIC-GM, and SAIC-GM-Wuling, the three major brands of SAIC-Volkswagen, SAIC-GM, and SAIC-GM-Wuling, all experienced double-digit declines.


  First of all, SAIC Volkswagen, as the mainstay of SAIC Group's sales, SAIC Volkswagen has been down for more than a year. As the profit cow of SAIC Group, the trend of SAIC Volkswagen not producing milk has become more and more obvious.


  Specifically, SAIC Volkswagen sold 135,000 vehicles in November, down 16.5% year-on-year, making it the brand with the largest decline in sales of SAIC Group. In terms of cumulative sales, SAIC Volkswagen sold a total of 1.348 million vehicles in the first November of this year, a year-on-year decrease of 18.0%.


  Compared with Japanese joint venture brands such as Honda and Toyota, and even FAW-Volkswagen, its decline is far above the average level of joint ventures.


  The poor performance is also related to the decline of SAIC Volkswagen’s product quality and reputation. The decline in sales of SAIC Volkswagen is mainly related to the decline in the sales of Tiguan L and Passat. Especially after the collision of China Insurance Research Institute and the blockage of the particle trap of Tiguan L, the sales of Passat and Tiguan L have gone downhill.


  SAIC-GM sold 137,000 vehicles in November, a decline similar to that of SAIC Volkswagen; cumulative sales from January to November were approximately 1.17 million vehicles, a year-on-year decrease of 8.1%. However, with SAIC GM's continued product renewal strategy and the assistance of the 1.5T four-cylinder engine, its performance will pick up in the long run.


  For example, SAIC GM launched a number of renewed products in September this year. In mid-October, SAIC-GM's Ultium Auto Super Factory was officially put into operation. The production of the factory indicates that the three major brands of SAIC-GM's Buick, Chevrolet and Cadillac will accelerate. Launched domestic new energy products.


  Driven by Hongguang’s MINIEV, Capgemini, and Baojun’s hot-selling models, SAIC-GM-Wuling sold a total of 193,000 vehicles in November, making it the highest-selling brand of SAIC Group and the single-brand sales leader in China, but it still joined the ranks of declining sales.


  At the same time, the market shares of SAIC Volkswagen and SAIC GM were surpassed by independent brands.


  Although the joint venture segment generally fell, the sales of major models remained strong.


  SAIC Volkswagen's new generation of Tiguan L, Passat and other mid-to-high-end new products continued their strong performance after the launch, with monthly sales of more than 15,000 units; after the pre-sale of the first mid-to-large luxury SUV Cadillac LYRIQ of SAIC GM's "Auto Energy" pure electric platform, it started. Nearly 5,000 deposit orders have been placed; SAIC-GM-Wuling’s newly launched Wuling Star SUV sold more than 15,000 in November, quickly becoming a hot model in the market segment.


  Compared with the decline in the joint venture sector, SAIC's independent sales performance is exceptionally strong.


  With the hot sales of many models under MG and Roewe, SAIC Motor's passenger car branch sold 100 thousand vehicles in November, a sharp increase of 25.5% year-on-year. The sales gap with joint venture brands has plummeted; this year's cumulative sales have reached nearly 700,000 vehicles. The year-on-year growth rate was as high as 25% over last year.


  From the perspective of the sales of various models, the monthly sales of Roewe RX5, i5, MG ZS, MG 5, etc. have always remained above 10,000. Among them, the Roewe RX5 series sold nearly 15,000 units, ranking first among the sales of Chinese brand compact SUVs. It has a fairly good mechanical standard and technological configuration, which indeed builds a solid and competitive market impression for this car.


  Obviously, with the improvement of product power, the advantages of domestically-produced cars have begun to become more obvious in the competition with joint venture brands on the same platform.


  In addition, in terms of new energy, SAIC sold 638,000 new energy vehicles from January to November this year, an increase of 155.5% year-on-year. It continues to lead the domestic industry and the annual sales of new energy vehicles is expected to exceed the 700,000 mark.


  Among them, SAIC's passenger car sales of new energy vehicles reached 147,000. New energy models such as MG HS plug-in hybrid, MG ZS EV, Roewe eRX5, Roewe Ei6 have become the main models. In November, SAIC Motor sold 82,000 new energy vehicles, a record high.


  Driven by the "ID electric family", SAIC Volkswagen sold nearly 12,000 new energy vehicles in November, an increase of over 200% year-on-year; the ID series has reached a new high since its launch and has now reached a "new level" of 8,000 vehicles. , The end of the year will hit the "monthly sales mark of ten thousand vehicles."


  In overseas markets, SAIC’s sales in November reached 75,000, and the cumulative number of vehicles from January to November this year has reached 603,000, an increase of 87.4% year-on-year, and it ranks first among Chinese auto companies in overseas sales.


  Among them, the overseas sales of the "China Single Brand Overseas Sales Champion" MG brand exceeded 310,000 units (including 245,000 units exported and 66,000 units produced overseas). Since the beginning of this year, the MG brand has sold 46,000 new energy vehicles in the markets of developed European countries such as the United Kingdom, France, Germany, the Netherlands, Sweden, etc., and has become the “leader” of China's new energy vehicles in exploring overseas markets.


  On the whole, with the decline in the joint venture sector and the rise in the independent sector, SAIC Motor has completed the first 11 months of this year, but the cumulative sales in the first 11 months have not exceeded 5 million vehicles, which also allowed it to achieve annual sales of 6.17 million this year. The goal became out of reach.

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