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Passenger cars ushered in "six consecutive declines" in November

Publish Date: 2021.12.09

  In November, a total of 1.816 million domestic narrow passenger vehicles were sold, an increase of 6.0% month-on-month. Compared with the month-on-month growth rate of the same period in recent years, it has increased, showing a gradual improvement trend. But year-on-year, in November, passenger car sales fell by 12.7% year-on-year, compared with a 6% decline in 2019, ushering in a weak "six consecutive decline."


  Among them, the new energy market is still the biggest bright spot in the auto market. In November, the domestic retail sales of new energy passenger vehicles reached 378,000 units, a year-on-year increase of 122.3%, and a month-on-month increase of 19.8%; the cumulative sales volume from January to November has reached 2.514 million units, a year-on-year increase of 178.3%, which is in line with the performance of traditional fuel vehicles. sharp contrast.


  There are 23 working days in December, and more working hours are conducive to the production and sales of automobiles. At the same time, the Federation of Passengers expects that in December, the resource supply gap for automobile production will be further eased; in addition, the Spring Festival in 2022 will be earlier, and automobile consumption will also be climaxed. It is expected to move forward; furthermore, car companies also predict that the early Spring Festival, the Winter Olympics, and the uncertainty of the development of the epidemic may bring difficulties to future production and transportation, so they will also seize the time to be more productive and fast. On the whole, the performance of the passenger car market in December is worth looking forward to.


  Yesterday (December 8), the Passenger Car Market Information Joint Conference announced the performance of the domestic passenger car market in November. On the whole, in November, a total of 1.816 million domestic narrow passenger vehicles were sold, an increase of 6.0% from the previous month. Compared with the month-on-month growth rate of the same period in recent years, it has increased, showing a trend of gradual improvement.


  In this regard, Cui Dongshu, secretary-general of the Travel Association, believes that “the performance of the auto market in November has improved compared with the previous month. There is a good foundation. First of all, the domestic epidemic situation from the end of September to mid-November is properly controlled, which is conducive to the production and sales of automobiles; Beginning at the end of September, the supply of automotive chips has gradually become abundant, which has also promoted the production of automobiles."


  However, the domestic passenger car market is still far from recovering. In November, passenger car sales fell by 12.7% year-on-year, compared with a 6% decline in 2019, and ushered in a weak "six consecutive decline." According to Cui Dongshu’s analysis, “In mid-to-late November, the domestic epidemic has shown recurring and sporadic characteristics, which have a greater impact on the number of consumers entering stores; at the same time, the current market consumer demand growth is weak, which is unfavorable for the sales of low-end and mid-range models. In addition, the impact caused by the lack of core has not completely subsided, and the short-sale models are still hard to find in the terminal market; in addition, in the face of the upcoming year-end sales climax, some dealers have also adopted "stocking" and Recover preferential power to deal with it."


  Focusing on the performance of the three major models, cars and SUVs are in a "evenly matched" situation. Among them, 892,000 sedans were sold, down 11.4% year-on-year and 6.0% year-on-year growth; 841,000 SUVs were sold, down 12.6% year-on-year, which was in line with the overall market trend; however, the MPV market still did not show up in new products and boutiques. The era of ”came out of the trough, only 84,000 units were sold, a sharp drop of 24.8% year-on-year, and even a 3.7% drop from the previous month, becoming a niche.


  In terms of brand vehicles, in November, the retail volume of luxury brands reached 210,000, a year-on-year decrease of 19%, but an increase of 17% from the previous month, and a 4% increase from the same period in 2019. The high-growth "edge" gradually diminished; mainstream joint venture brands The performance was even worse, with a total of 780,000 vehicles sold in November, a decrease of 23% year-on-year and a month-on-month increase of 1%. Compared with November 2019, there was also a 21% decline. However, the performance of German brands that have been dormant for several months has recovered. .


  In contrast, the performance of independent brands is more eye-catching. In November, a total of 830,000 self-owned brand passenger vehicles were sold, an increase of 2% year-on-year and an increase of 8% month-on-month, achieving a year-on-year double growth, which also increased by 11% compared with the same period in 2019. As a result, the retail share of self-owned brands has also risen sharply, accounting for 46.3% in November, an increase of 6.9 percentage points year-on-year.


  The strength of its own brands is due to its success in the new energy market. Traditional brands such as BYD, SAIC Passenger Cars, and GAC Passenger Cars have all achieved substantial growth. In November, BYD’s wholesale volume reached 90,546, leading the new energy market. Next, SAIC-GM-Wuling has 50,141, Great Wall Motors 16,136, GAC E’an, 15035, Chery, 14,482, Geely, 13090, and SAIC passenger vehicles. 12225 vehicles.


  Not only the traditional car companies, but also the new car-making forces have shown their vigorous momentum. In November, a total of 4 new forces sold more than 10,000 vehicles, including 15,613 Xiaopeng Automobiles, 13,485 Ideal Automobiles, 10878 Weilai Automobiles, and 10013 Nezha Automobiles, all of which are gaining momentum.


  Looking at the new energy market as a whole, it is still the biggest bright spot in the auto market. In November, the domestic retail sales of new energy passenger vehicles reached 378,000 units, a year-on-year increase of 122.3%, and a month-on-month increase of 19.8%; the cumulative sales volume from January to November has reached 2.514 million units, a year-on-year increase of 178.3%, which is in line with the performance of traditional fuel vehicles. sharp contrast. As a result, the sales penetration rate of new energy vehicles is also gradually increasing. In November, its retail penetration rate has reached 20.8%. Among them, the penetration rate of new energy vehicles among independent brands is 37.4%, and that of luxury brands is 19.4%. The brand is only 3.6%.


  Looking forward to the last month of 2021, there will be 23 working days in total. More working hours are conducive to automobile production and sales. At the same time, the Travel Federation expects that in December, the resource supply gap for automobile production will be further eased; in addition, the Spring Festival in 2022 will have a shorter time frame. In the early days, the auto consumption boom is also expected to move forward; furthermore, car companies also predict that the Spring Festival, the Winter Olympics, and the uncertainty of the development of the epidemic may bring difficulties to future production and transportation, so they will also seize the time to become more productive. , Express. On the whole, the performance of the passenger car market in December is worth looking forward to.

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